A Smart Viral Commercial
Love this online Smart Water commercial...great example of mocking viral videos while creating one. Does this mean 'Jen Aniston' can act as a spokesperson? Labels: Jennifer Aniston, Online Marketing, Viral Video
posted by Unknown @ Monday, March 07, 2011,
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Howard Stern 25 Years Ago: NBC TV in 1984
25 years ago, Howard Stern was just starting his reign of New York radio, working afternoons at W-eNN-B-C. A lot has changed in radio and in media since 1984...but Stern's ability to respond to "fan opportunity" and break the audience barrier was just as strong as it is today. Labels: 1984, Creativity, Engagement, Howard Stern, Interactivity, NBC, Viral Video, YouTube
Take a look at this YouTube video of Stern's guest appearance on a NYC local daytime TV talk show. In just a few minutes, he 'thinks like a fan, and treats them like the star' (even if the audience participant is treated like a porn star).
Engaged with the audience.
Interactive.
Responding to immediate opportunity.
Delivering creativity.
All things you can do, too, whether through radio programming, TV interviewing, blogging or social networking.
With today's technology, it's much easier to engage, interact, respond and deliver content to an audience than 25 years ago. And you can do it with or without the embarrassing moustache, heinous haircut and goggle glasses.
posted by Unknown @ Tuesday, April 21, 2009,
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Using Customized Social Media: The Celebrity Apprentice
It's not often The Celebrity Apprentice gets credited with doing something hip and contemporary. Labels: Celebrity Apprentice, customizing, LifeLock, Trump, Viral Video
This weekend, the show partnered with an identify theft protection product called LifeLock. As part of the marketing, they came up with this social media campaign that is designed to be viral, shared and used for social media profiles.
Take a look at this Global Tribune news report I received from a friend today...it caught my attention:
It's content designed to be shared. It's easy to share. It's customizable to include the viewer when emailed to friends. All good objectives.
The Action Test: This viral video actually got me interested in testing out their product...I've posted it on my Facebook to share with my friends...and I've now blogged on it. That's good impact!
Trump that!
posted by Unknown @ Monday, April 13, 2009,
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Did You Know?
Here's a viral video to get you to re-think where you stand in your job, your industry and within our world. Labels: 2009, Did You Know, Right Now, Viral Video
posted by Unknown @ Monday, March 02, 2009,
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40 Inspirational Speeches in 2 Minutes
Get inspired! Labels: Viral Video
posted by Unknown @ Wednesday, December 17, 2008,
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Happy Holidays from the Jointblog
It's the holiday season...here's a classic Christmas video for some viral viewing to help put you in the mood. Snoopy vs. the Red Baron, as sung by the Royal Guardsmen. Happy holidays...and look for more Jointblogging in 2008. Labels: Christmas, Royal Guardsmen, Snoopy, Viral Video
posted by Unknown @ Friday, December 21, 2007,
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Here Comes Another Bubble?
It's been awfully quiet in WebWorld lately. Labels: Billy Joel, parody, Richter Scales, Silicon Valley, Spoof, Viral Video, Web 2.0
No aggressive major recent acquisitions. Consistent strong share values. Maturing market-leading brand name web destinations. No new loud threats from hyped upstarts as the next new great thing online.
Thanks to websites like Google, Facebook and many others, web valuations are through the roof, just like the financial marketplace saw during the portal heydays of AOL and Yahoo! in the late 90s.
A spoofing group from Silicon Valley called The Richter Scales have put together a parody video reworking Billy Joel's "We Didn't Start the Fire" openly wondering (or stating in a backhanded way) that the Web is poised for another bubble burst.
Which begs the question: if too many people blog about a possible Web 2.0 bubble, will the Web become its own version of a celebrity meltdown?
posted by Unknown @ Tuesday, December 04, 2007,
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Media Trend Watching: Students and Education
Labels: Education, Market Research, Marshall McLuhan, Media Trend Watching, Viral Video"Today's child is bewildered when he enters the 19th century environment that still characterizes the educational establishment where information is scarce but ordered and structured by fragmented, classified patterns, subjects and schedules."
My daughter just got her school-issued wireless notebook tablet PC. She's a 9th grader at a new high tech high school which is taking a leadership role giving students an innovative modern form of learning. No text books to take home. Learn and advance computer skills. Important world languages like Chinese and Japanese.
-Marshall McLuhan 1967
After seeing this new university-produced cultural research viral video on "a day in the life of a college student", I'm glad she's getting this great opportunity to learn.
Will other schools go more high tech? Will your own child crack open a text book or a notebook today? According to this video, it seems children will still be left behind if 19th century lecture techniques aren't removed from the classroom.
posted by Unknown @ Thursday, October 25, 2007,
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Get Approval First: A Few Good Creative Men
New media challenges the power and effectiveness of traditional advertising. One thing remains true when deciding which brand building platform to use: make sure you get your approvals first before you "court" public opinion and spend those ad dollars. Labels: A Few Good Men, Ad dollars, Advertising, Creative, Jack, Marketing, parody, Spoof, Tom Cruise, Viral Video
posted by Unknown @ Saturday, October 13, 2007,
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Fairness in a Viral Video World
One media trend needing repair is the trend of instantaneous public shaming. The YouTube viral video media machine is constantly hungry, demanding more and more servings of content. Labels: Content, enough, Meltdown, public shaming, Viral Video, YouTube
When is enough enough?
Celebrities melt down, insult innocent people in a stereotypical way and show off their private indiscretions in viral video that spreads around the world: the public eats it up. Or elected politicians make boneheaded and hypocritical decisions, spurring bloggers and other amateur "journalists" to mock them endlessly while attracting a mob mentality that happily add their own comments. Jackass thrill seekers record on digital video their idiot stunts so we can laugh at them.
These are all legit candidates for public shaming.
Some people get dragged in through no fault of their own. And mainstream media often joins in the flogging practice favored by viral video sites and blogs. Sometimes someone has to step in to say "enough is enough", as this football coach did this past weekend. We need more of this action from the public and less misplaced shaming.
posted by Unknown @ Tuesday, September 25, 2007,
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More Internet People -- What a wonderful world!
Fun with shadow puppets brings the Louie Armstrong out for all of us to enjoy. Good if you need some warm and fuzzy viral video viewing. Labels: Louie Armstrong, Viewing, Viral Video, Warm and fuzzy, Wonderful world, YouTube
posted by Unknown @ Friday, September 14, 2007,
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Internet People
Yes, this includes you. Labels: 2007, animation, Internet People, trends, Viral Video
http://view.break.com/362585 - Watch more free videos
posted by Unknown @ Friday, September 14, 2007,
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Miss Teen USA 2007 - South Carolina answers a question
Looking at the world of media trend watching through viral video, here's our education system on display at this weekend's Miss Teen USA 2007 pageant. Uploaded on YouTube just two days ago, it already has more than 2 million total views...and the number is quickly rising. Labels: 2007, blonde joke, Education, Lauren Caitlin Upton, Media Trend Watching, Miss Teen USA, Teens, Viral Video, YouTube
This is how South Carolina's Miss Teen USA Lauren Caitlin Upton answered her question from the judges hoping to show her "substance" beyond her beauty.
Blonde jokes can now begin.
Wa-wha-what?
click here to view directly.
posted by Unknown @ Monday, August 27, 2007,
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Hi, I'm a Marvel...and I'm a DC (Mac/PC Parody)
Labels: DC, Mac PC ads, Marvel, Spider-Man, User-Generated, Video, Viral Video, YouTube
With box office records being set this weekend for the new Spider-Man 3 movie (an estimated $148 million in the U.S. and $375 million in global gate), everyone seems to have Spidey Fever.
It looks like we all got caught in last week's Spider-Man Web Week...it's been unavoidable.
Being a fan, I certainly don't mind.
I've also been a big fan of the "I'm a Mac, I'm a PC" commercials from Apple...still not tired of them. Nor am I tired of the great user-generated spoof parodies they've inspired.
So, in the spirit of Spider-Man Mania, enjoy this "I'm a Marvel, I'm a DC" Apple parody as Spider-Man (Marvel) and Superman (DC) discuss the state of their respective film divisions. It's fun (and geeky) viral video.
posted by Unknown @ Sunday, May 06, 2007,
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New Study: Americans Love Streaming Video
Labels: Broadband, Cable TV, Internet, Ipsos Insight, Long-form, Market Research, Media Trend Watching, Short-form, Streaming Video, Time Shifting, Viral Video
Thanks to the surge of broadband internet access and other new wireless high-speed options, Americans love their streaming video, making the web their own personal time-shifted TiVo.
YouTube was last year's major success story, leading to mainstream media content owners, Network TV broadcasters and even video rental agents like Blockbluster and Netflix to make more of their content available online.
The public is quickly embracing streaming video...and wants more of it. Online video now blurs the mainstream/new media divide. Americans love their TV and online video is quickly becoming a mainstream way to consume it, even if Google says the Internet isn't TV.
According to the latest reported update in a biannual digital video study from Ipsos Insight:"At the end of 2006, nearly six of ten Americans (58 percent) age 12 or older with internet access had streamed some form of video content online, according to findings released by Ipsos Insight from MOTION - its biannual digital video study.
What kind of online video is most-preferred? No surprise here. Among the various types of video streams offered online, shorter video clips, such as those on video-sharing sites like YouTube, are by far the most preferred.
In other words, 44 percent of the U.S. population age 12 or older - some 100 million people - have streamed digital video online.
Moreover, over one in four Americans (28 percent) age 12+ have downloaded a digital video file, with a significant amount of overlap between the two types of digital video.
Among those that stream video online, teens and young adults are the most likely to do so: three in four of all teens age 12-17 and young adults age 18-24 in the U.S. have streamed digital video content online. Moreover, they are more likely to have higher incomes and be highly educated, even more so than others with internet access.
This highly coveted demographic appears to be watching digital video more and more on PCs or portable devices. Teens and young adults, on average, have stored 20 percent of their entire video library either digitally (on a hard drive) and/or have burned it onto DVDs."
Three-quarters of all digital video streamers have streamed short news or sports clips; two-thirds have streamed amateur or homemade video clips. Roughly 40 percent of those who have streamed or downloaded video content have accessed YouTube.
What does this mean? As written on the Jointblog last month, content may be king...but it's distribution that really matters.
Make it easy, make it simple, make it fast. Video usage may soon be broken into two categories: short-form video for online streaming (music videos, perhaps commercials?); and long-form video for broadcast and/or DVD viewing (movies, TV shows, etc.).
This Ipsos Insight study pairs up nicely with a new video brand building study from Millward Brown which says video ads are great for brand recall.
The evolution of video continues to be a major media trend to watch, which puts the whole Google/YouTube/Viacom distribution battle center-stage.
To read more, click here
posted by Unknown @ Wednesday, April 04, 2007,
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Alanis Morissette "My Humps" video single: Ironic spoof?
Labels: Alanis Morissette, blogs, Ironic, Music video, My Humps, parody, Radio, Spoof, Viral Video, YouTube
Hand back in pocket, Alanis Morissette -- one ironic woman who gets the joke and appreciates a good parody spoof (nee Kevin Smith) -- uploaded a new video "single" this afternoon on YouTube.
But is it a real single...or is it just ironic comeback? Will radio pick it up? Or does it play better as a viral video? Does it matter?
The blogs already love it. 7:30pm update: Technorati lists 344 websites (with a bullet!) linking to the video. Another 4 hours later: Now it has a quarter million YouTube views. All for a parody video that would make Weird Al proud. Next afternoon update: Almost a million views and nearly 2000 Technorati websites pointing to the parody. Think Fergie's a fan?
4/4 evening update:: More than 1.8 million views on YouTube (plus the views on the 2800+ Technorati linked blogs.
A dozen years ago, her "scorned lover" attitude scored a hit with "You Oughta Know". Now she is "humpingly ironic" with a new cover take on the Black Eyed Peas (with Fergie) hit "My Humps".
You just might find this Alanis version about junk in the trunk sticky in your brain...
YouTube link
posted by Unknown @ Monday, April 02, 2007,
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It's about time: MTV/Viacom will make their video content available online -- on their own terms
Labels: Digital, Google, Jointblog, MTV, New Media, Viacom, Viral Video, YouTube
After announcing earlier this month all Viacom/MTV Networks content must be pulled from YouTube immediately, there's news today that Viacom is prepping to make its videos available again to hundreds of thousands of other sites...on its own terms.
Not yours.
Meanwhile, YouTube doesn't care...as they take another step toward world domination as they go mobile.
Back to Viacom, according to Reuters:In the next few months, Web users will be able to grab videos from nearly all MTV-owned sites and post them on their own blogs or Web sites, lessening the need to go to YouTube, the top online video service that Google acquired last year.
MTV says they need to open their websites and content for consumers and for other companies. It's all part of a strategy to bring their sites up to what they call "Web 2.0 standards", allowing "people to take content and embed it to make their own things out of it."
Viacom, owner of MTV Networks and the Paramount movie studio, had been planning for this move months before it demanded earlier this month that YouTube remove more than 100,000 unauthorized Viacom video clips from its site, after failing to reach a distribution deal.
Yes, this is a move that needed to be done. But what took so long? Not to sound like a complainer or a told-you-soer...but why didn't MTV/Viacom do this two years ago? Why wasn't MTV the leader making this happen instead of being a long-asleep follower? Does MTV/Viacom really think web users, bloggers and media trend watchers won't see this as anything but manipulation?
With all the synergy of the Viacom/MTV Networks content umbrella (not to mention the CBS "Innertube" launch from a year ago), shouldn't this have happened long ago?
posted by Unknown @ Monday, February 12, 2007,
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Viacom demands YouTube pull down videos
From the Really Bad Idea newsfeed, this just in from Reuters... Labels: DRM, Google, Jointblog, Viacom, Viral Video, YouTubeViacom has demanded that Google-owned online video service YouTube pull down all of its video clips after they failed to reach an agreement, the company said.
Of course, this decision also affects popular viral video clips from fake news phenoms The Daily Show and The Colbert Report...and many other Comedy Central shows.
About 100,000 video clips from Viacom-owned properties including MTV Networks and BET has been asked to be removed.
Viacom said its pirated programs on YouTube generate about 1.2 billion video streams, based on a study from an outside consultant.
What, Viacom wants users to submit to their greenscreen challenges...but also wants to clamp down on fan-driven shared postings of show highlights?
BoingBoing reports Viacom basically "terrorized" YouTube by searching and spamming back 100,000+ take-down notices for all Viacom/CBS/MTV Network content they auto-found.
Sure, makes sense when you are trying to protect your ratings and your DVD sales potentials...but how about advertising and marketing costs?
Or elusive, unmeasurable "buzz"?
Does Viacom really think Motherload or Innertube is ready to replace the reach and usage of YouTube now?
Or are they just pissed seeing the montage of CSI:Miami's David Caruso and his sunglasses ripping classic one-liners? ("Have we been sent to the crime scene...or sent to destroy it??") (And The Who says "Yeeahhhh!...we won't get fooled again...")
Wow...talk about smacking your most-active audience in the head.
Just imagine the blog protest PR nightmare this might create.
The real reason Viacom is making this decision? Another effort to regain content control...when the Pandora's Box opened up long ago.
Will this move hurt the viral video surge of the last 18 months?
As the kids say, WTF?
posted by Unknown @ Friday, February 02, 2007,
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