Last January, an experiment began. After less than one year -- with no advertising dollars spent and lots of word of mouth linking around the world, Joint Communications seems to have figured out how to break through Google organic searching. Naturally.
"Jointblog". "Media Trend Watching". And now "Joint Communications". Fantastic!
When a search for "Joint Communications" was done on Google in January 2005, tens of millions of results showed up, mostly referring to military or governmental committees. Media Strategist firm Joint Communications Corp. was way in back of the pack, at least in terms of Google searching. Basically nowhere to be found through search. "Long Tail" theorists believe that in order to win brand name effectiveness with organic internet searching, firms must be in the Top 2 search results. But making that happen -- getting the searchbots to find the site -- is not that simple.
Yet, today, just 11 months later, out of 62,400,000 link results found, Joint Communications Corporation (that's us at the Jointblog) is the #1 site identified when "Joint Communications" is Googled. Same thing with the other top search engines: they all agree JointCommunications.com is what you mean when you search for Joint Communications.
Thank you to all who enjoy the Jointblog...make sure you share the bookmark with your friends and colleagues. 2006 will show more growth from the Jointblog, with a promise to deliver and share essential stories, articles and thought pieces on the very best of "Media Trend Watching". Don't forget...send your tips on stories we should include to the email links in the right-hand column. Peace -- Chris Kennedy
posted by Chris Kennedy @ Saturday, December 31, 2005,