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In Davos, CEOs Get Creative: What's On The Minds Of Those Controlling Media
Top execs know they need to attract people who can develop market-altering products and services. Learning how to do that was a hot topic
The frenzy of sessions, workshops, and speeches at the annual four-day World Economic Forum in Davos is over, and two things are clear. First, top managers of global corporations are convinced that innovation and creativity are critical to the future success of their companies. Second, to make that happen, a massive hunt for creative talent around the world is under way. If any single theme emerged from the 22 sessions on innovation at Davos, it is that CEOs realize their current corporate cultures need to be dramatically changed...
Business leaders got the innovation and creativity message. And it scared them. Because it is so different from the quality and cost management they're comfortable with. But these CEOs were open to the challenge, and appeared willing to hire managers who could move their companies in this direction... Sound hard to manage? You bet. But just one Jonathan Ive and his team at Apple can generate a paradigm-shifting iPod that remakes the world and redefines a company. This is the takeaway from Davos. A very powerful message.
Now let's see the action.
full BusinessWeek story: click here
posted by Unknown @ Thursday, February 02, 2006,
