Miss Teen USA 2007 - South Carolina answers a question
Looking at the world of media trend watching through viral video, here's our education system on display at this weekend's Miss Teen USA 2007 pageant. Uploaded on YouTube just two days ago, it already has more than 2 million total views...and the number is quickly rising. Labels: 2007, blonde joke, Education, Lauren Caitlin Upton, Media Trend Watching, Miss Teen USA, Teens, Viral Video, YouTube
This is how South Carolina's Miss Teen USA Lauren Caitlin Upton answered her question from the judges hoping to show her "substance" beyond her beauty.
Blonde jokes can now begin.
Wa-wha-what?
click here to view directly.
posted by Unknown @ Monday, August 27, 2007,
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Mobile WiFi Radio: What Radio could look like soon in a city near you
Labels: Clear Channel, Digital, eChannel, Internet, Jointblog, Mobile, New Media, Radio, Teens, WiFi, WiMax, Wireless
Broadcast radio began ignoring teens right after Baby Boomers finally moved out of the demo 20 years ago. The only rare exception was the short-lived Alt Rock boom during the Grunge 90s. Yes, Top 40 radio still attracted teen listeners (what choice did they really have?). But, for the most part, radio strategically decided it needed grownup listeners in order to maximize revenues.
Teen radio listeners were accepted by default. Secondary. Most often, teen ratings have been viewed as a negative for a long time.
The rise of the Internet, file sharing, iPods, and Internet radio easily and quickly filled the void created by radio station ignoring teens. Now that the World Wide Web is 15 years old, an entire generation has grown up relying on the Internet, not radio.
What can radio do to begin connecting with current and future teens? And what do teens want?
Well, to start, radio can start appreciating, targeting and programming to teens. But, to do so, it needs to deliver ("broadcast") in a manner teens listen to their modern definition of "radio".
For teens, radio is a digital experience -- fluid, listened to in multiple formats, on multiple devices, time-shifted whenever they want to hear it.
Radio was the original "wireless". Today's teens think of "wireless" in a completely different way. Wireless means something to communicate with -- cellphones, texting, emailing, WiFi, WiMax, Internet-based, fully digital and fully listenable on any and every digital device they own.
Last September, Toronto became one of the first major cities where a major radio broadcaster launched a new radio format available not over the old airwaves...but through the Internet to be heard on the new free city WiFi services.
Here's another new example of what radio could (and should) look like in cities everywhere, as reported in InsideBayArea.com:If a radio lover were featured on MTV's "Pimp My Ride", his or her car would look very much like the two Scion xBs that Clear Channel's new eChannelMusic was showcasing around San Jose earlier this week.
Attitude. Mobile. Edgy. Street.
These were rolling radio stations, although they never use the word "radio".
They were WiFi Internet stations, programmed partly by listeners at www.echannelmusic.com with video screens, blaring waterproof speakers running 24/7, and a computer keyboard and screen and a large microphone in the back seat, from which street DJs could do commentary.
The $40,000 rolling studios are the first stations that the large Clear Channel radio company was programming without actual radio signals.
Remember when radio knew how to do that?
posted by Unknown @ Sunday, January 21, 2007,
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Major Broadcast Group Corus Launches Broadband Radio Station For Teens
Labels: boomboxbaby.ca, Corus, Jointblog, Radio, Teens
Traditional broadcast radio may be starting to remember that teens actually like radio, represent a huge population base, and are attractive consumers for advertisers. Radio just needs to distribute and produce its programming the way teens want to consume it.
After all, that cellphone, wireless pda and even iPod are just modern versions of "receivers". All are devices broadcast radio has been slow to adapt to and embrace.
Maybe that is changing.
In a move that marks a Canadian market first -- and perhaps a North American first -- Corus Radio announced the launch of an interactive youth radio station over broadband on November 6.
Carrying a mix of eclectic music-ranging from Top 40 and indie rock to hip hop and rap -- with programming hosted by teens and young adults, BoomBoxBaby.ca features personalities and content from Corus Entertainment's powerhouse brands YTV (Canada's version of Nickelodeon), children's publisher Kids Can Press and Corus Radio -- the largest broadcast radio group in Canada).
The new radio station, targeted at younger teens aged 12-17, broadcasts exclusively on the web with user-generated on-air content. When it comes to opportunity, creating better content for teens has a way better upside for radio's overall health and future success. Tailoring today's radio for the devices teens actually use right now (cellphones, pdas, computers) is a good idea most boradcasters choose to ignore. Better than HD or other gadget attempts. Combined with Canada's (and maybe the U.S.'s) efforts to make cities open WiFi hot spots allowing Internet radio to be heard wirelessly, this makes complete sense.
When was the last time a large broadcast radio group launched a new initiative targeting teens and valuing them as a potential audience? College radio stations have plugged into their university cable and Internet lines for years. Now maybe commercial radio can wake up to the potential.
This webcast joins Iceberg Radio, operated by Standard Radio, as another major webcast initiative from a Canadian terrestrial broadcast group. Corus, like Standard, now has a major online presence more developed than any American broadcaster except perhaps Clear Channel.
Can this start a new media trend and wake up the industry?
By the way, if you're interested in locating a broadcasting radio station to see if they are streaming on the web, here's an easy radio station locator.
To read more about BoomBoxBaby, click here.
posted by Unknown @ Monday, November 06, 2006,
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All the world is NOT a stage; All the world is a cellphone
My 12 year old wants a cellphone.
"But Dad, all my friends have one", she says. Why is it this annoying phrase that has lasted for multiple generations keeps getting ressurrected? Is it because...it's so effective? Guilt, guilt, guilt...subversively and innocently delivered...now that's effective marketing. Especially when it comes out of the mouth of your 12 year old.
According to American Demographics, a majority -- 57% -- of teens aged 13-17 now have a cellphone, but that’s far below the 80% of adults 18-plus who own a phone. Still, for a glimpse of the future, look no further than what is now being labeled "Generation Wireless".
Or another new label is "SuperConnectors"
These kids have never known a world without cellphones. Apple rumors say an iPhone will be released before year-end that will blow away the Razr and Sliver with iTunes. Apple likes keeping everything in-house in its distribution and manufacturing system. With special attention to DESIGN -- the capitals are intentional and earned. All the world is not a stage, as Shakespeare may have believed; all the world is a cellphone.
Cellphone users aged 13-17 are connected to their phones by ear, eye and touch like no other age group. They are far more likely than other demographic groups to use a broad range of cellphone data services, and they will be first in line to try emerging offerings like cellphone TV.
Now, only 12% of 8-12 year olds really have a cellphone...far fewer than the "all my friends" line from my daughter.
Okay, when Apple releases its iPhone, my daughter will be 13. Maybe then she can have one.
Read on about cellphone usage with a related AdAge.com article here (free log-on required)
posted by Unknown @ Tuesday, March 21, 2006,
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