It's not often The Celebrity Apprentice gets credited with doing something hip and contemporary.
This weekend, the show partnered with an identify theft protection product called LifeLock. As part of the marketing, they came up with this social media campaign that is designed to be viral, shared and used for social media profiles.
Take a look at this Global Tribune news report I received from a friend today...it caught my attention:
It's content designed to be shared. It's easy to share. It's customizable to include the viewer when emailed to friends. All good objectives.
The Action Test: This viral video actually got me interested in testing out their product...I've posted it on my Facebook to share with my friends...and I've now blogged on it. That's good impact!
posted by Chris Kennedy @ Monday, April 13, 2009,