After announcing earlier this month all Viacom/MTV Networks content must be pulled from YouTube immediately, there's news today that Viacom is prepping to make its videos available again to hundreds of thousands of other sites...on its own terms.
Meanwhile, YouTube doesn't care...as they take another step toward world domination as they go mobile.
Back to Viacom, according to Reuters:
In the next few months, Web users will be able to grab videos from nearly all MTV-owned sites and post them on their own blogs or Web sites, lessening the need to go to YouTube, the top online video service that Google acquired last year.MTV says they need to open their websites and content for consumers and for other companies. It's all part of a strategy to bring their sites up to what they call "Web 2.0 standards", allowing "people to take content and embed it to make their own things out of it."
Viacom, owner of MTV Networks and the Paramount movie studio, had been planning for this move months before it demanded earlier this month that YouTube remove more than 100,000 unauthorized Viacom video clips from its site, after failing to reach a distribution deal.
Yes, this is a move that needed to be done. But what took so long? Not to sound like a complainer or a told-you-soer...but why didn't MTV/Viacom do this two years ago? Why wasn't MTV the leader making this happen instead of being a long-asleep follower? Does MTV/Viacom really think web users, bloggers and media trend watchers won't see this as anything but manipulation?
With all the synergy of the Viacom/MTV Networks content umbrella (not to mention the CBS "Innertube" launch from a year ago), shouldn't this have happened long ago?
posted by Chris Kennedy @ Monday, February 12, 2007,
- At 5:47 PM, Dan Kelley said...
While one can appreciate Viacom making their content available online - doing it "on their own terms" - they're now missing a key component in it all: the buzz that happens when consumers actually capture THEIR favorite moments and uploading them and sharing them with others.