The media trend of watching viral videos and the growth spike in household broadband usage go hand-in-hand. Without broadband, success stories like YouTube and Google Video -- as well as corporate startups like CBS's Innertube, Fox's MySpace, ABC's free hit series streaming site test and NBC's new forray with YouTube -- never would have happened. If it were still a dial-up world, who'd ever spend the slow time waiting to download watching Zidane's World Cup headbutt over and over in multiple languages? Or bother posting 3,278 different clips of girls fighting?
It also means more opportunities to spoof David Hasselhoff, as noted below.
According to a new consumer research study shared by Mediapost's Center for Media Research , 69% of all US households now subscribe to an online service at home, and high-speed Internet services now account for about 60% of all online subscribers.
Some of the highlights from the national telephone survey (question: was VoIP used?):
* Cable remains the most common source for residential broadband driven by its strength among higher income households.
* 37% percent of all households with annual household incomes over $75,000 subscribe to cable broadband and 27% subscribe to DSL
* Among all households earning $30,000-$75,000 per year, 21% subscribe to DSL and 18% to cable
* 80% of all US households have at least one computer, but just 58% of those with annual household incomes under $30,000 have a computer at home
The study forecasts that by the end of the year 2010, there will be over 105 million residential online subscribers in the US, with over 80% subscribing to broadband.
By the way, if you made it this far through the stats, you might like to check out the Hoff -- David Hasselhoff -- in a video spoof of his Knight Rider and Baywatch glory. Now that's why the Germans love him so much.
posted by Chris Kennedy @ Monday, July 10, 2006,