Two months ago, I wrote several articles on the Jointblog discussing the importance of media design ("audio cues", "the look" and "search", among others in the archives).
This week, viral video seem to be the theme...and one new video parody mastering audio cues, the look and search has fast become a must-view online. None of last month's Super Bowl ads have had this kind of buzz.
A great example of successful Media Design is the new parody video posted on places like Google Video and YouTube imagining what an iPod retail box would look like if it were designed by Microsoft instead of Apple. It's one of the hottest online videos at the moment. Since it's February 26th posting, it has been viewed 292,239 times on YouTube alone (and counting). That doesn't count Google Video views or blog postings. And who knows how many have downloaded it and forwarded it as emails...
It is a reminder on the importance of simplicity and elegance in a sometimes crude, crass "Buy Now!" consumer world. Delivering a product that's demanded and well-designed while getting the sell marketing out of the way (unnecessary contests, too many details, too much clutter, etc.) is still the fastest way to generate word-of-mouth recommendations.
The Internet just makes it happen faster and more effective.
various iPod spoofs here
posted by Chris Kennedy @ Monday, March 13, 2006,