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"What do listeners want? What they want when they want it and how they want it."
From John Parikhal, as posted on RAIN:
I think the core issue is "what do listeners want"? They don't want MORE channels. Right now, they already have so many choices they are overwhelmed. If they are tech
saavy, HD is just the latest in line behind satellite, WiMax etc. Based on our research, to attract consumers, HD has to consider ...
* Mostly — NO or very few commercials — that's one of satellite's attractions.
* Mainstream formats — they don't want all the clutter and they'd like a bit wider playlist.
* "Smart" niches — Blues, Reggae, Fishing Talk (no joke) etc.
Then, consider this — in an average 150 channel cable home, about 19 channels are usually watched. In markets with 25-30 terrestrial stations, the average person listens to 3-5 stations.
So, HD has to offer a lot of choices with the likelihood that around 10-12% of them will "stick" with any one person. In an industry that can't figure out the economics of the current system, this could be a real challenge.
What do listeners want? What they want when they want it and how they want it."
John Parikhal
Joint Communications
posted by Unknown @ Wednesday, October 05, 2005,
