Howard Stern 25 Years Ago: NBC TV in 1984
25 years ago, Howard Stern was just starting his reign of New York radio, working afternoons at W-eNN-B-C. A lot has changed in radio and in media since 1984...but Stern's ability to respond to "fan opportunity" and break the audience barrier was just as strong as it is today. Labels: 1984, Creativity, Engagement, Howard Stern, Interactivity, NBC, Viral Video, YouTube
Take a look at this YouTube video of Stern's guest appearance on a NYC local daytime TV talk show. In just a few minutes, he 'thinks like a fan, and treats them like the star' (even if the audience participant is treated like a porn star).
Engaged with the audience.
Interactive.
Responding to immediate opportunity.
Delivering creativity.
All things you can do, too, whether through radio programming, TV interviewing, blogging or social networking.
With today's technology, it's much easier to engage, interact, respond and deliver content to an audience than 25 years ago. And you can do it with or without the embarrassing moustache, heinous haircut and goggle glasses.
posted by Unknown @ Tuesday, April 21, 2009,
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Give Your Fans What They Need and Want
Labels: Customer satisfaction, fans, Interactivity, Listening, Local, Radio, Response, StreetTalk
Being Program Director of Montreal's Q92, I can attest to the following story as reported in this morning's R&R STREET TALK DAILY. Everyday the station receives phone calls from listeners offering tips, local observations or simply asking questions about things they needed answered. I would get them directly to my phone line, too.
It's one of radio's remaining secret success ingredients that needs protecting and better positioning against competing media. Local Connection and Immediate Feedback.
In other words, it's called Customer Satisfaction.
How well is your station actually responding and interacting with your active listeners? These 'actives' -- your fans -- want immediate connection. Are you giving it to them?
Here's WNCI/Columbus, OH PD Michael McCoy's great email (thanks to R&R's Kevin Carter):"The other day, I was in the studio, talking to my afternoon jock Chris Davis, when a listener called to tell him about a bad accident that would be sure to snarl traffic for the afternoon commute. They had a brief conversation, and Chris quickly edited and aired it within five minutes. We may take that brief listener interaction for granted, but it is truly unique when compared to competing media.
A few quick thoughts: 1) We already have a relationship with that listener. They thought to call us about the accident. 2) It was that human-to-human interaction that helped create the relationship. 3) There’s an immediacy in which the information was relayed to other listeners, setting the foundation for and/or furthering other relationships. 4) Central Ohio listeners trust in WNCI.
Later, in my office, I wanted to see if my iPod had anything to say about relationship-building, but it just stared blankly back at me. I wanted to talk to someone at Sirius XM about it, but I’m fairly sure they have no idea where '23 & Home Road' is. I then Googled 'human-to-human interaction', but all I got were porn sites...."
posted by Unknown @ Thursday, March 05, 2009,
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How Radio Stations Can Be More Interactive: Permission Marketing Newsletters
Labels: 18-34, Get Digital, Interactivity, Internet, newsletters, opt-in, Permission-based Marketing, Q101, Radio, Radio Stations
Getting 18-34 year olds to listen to radio is tough. Getting digital = Getting traffic = Getting ratings.
Last Fall, the NY Times referenced an Arbitron study which asked different age groups how their radio consumption differs nowadays from 1999. In every single age group people were listening less to the radio, with 18-34 year olds devoting about 14% less of their daily time to the radio.
18-34 year olds are heavy digital consumers (especially men) every day...especially simultaneous media users.
That means they are on the Internet, probably looking for viral videos and social network interactivity. According to recent research, men aged 18-34 account for 41% of those who view video online on a daily basis and for over two-thirds of adults who view YouTube and other user-generated content daily.
Yes, the 18-34 year old is still habitually online but guess what...the radio can be used when other media is used.
In order for radio to adapt, getting digital is essential, especially for 18-34 year old target audiences.
This will be even more true when Arbitron fully-implements their PPM electronic ratings system.
What does "getting digital" mean for radio stations?
It means communicating and interacting digitally. As mentioned above, Getting digital = Getting traffic = Getting ratings.
Radio station fan newsletters are one way to build interaction opportunities with radio listeners. These are opt-in permission marketing emails allowing stations to communicate and interact with a listener's interests (click here for 10 good rules).
Most radio station newsletters disappoint and miss their chance to connect with their listeners.
Here's a great example of a radio station newsletter.
It's from Q101 in Chicago, a pioneer Alternative radio station making strong moves to digitally connect with their listeners while facing Arbitron ratings challenges.
Signing up for the newsletter is appealing and easy-to-do...and the information provided in the newsletter is useful (pre-sale concert tickets, inside scoop, behind-the-scene station news, encouraging web streaming, their HD channels, etc.) which should help build strong word-of-mouth potential. Q101 has built up quite a fan network since they first launched their email newsletters back in 2001.
Take a look at Q101's latest newsletter design...what do you think of it?
posted by Unknown @ Saturday, March 31, 2007,
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