Valerie Geller is a top personality and talent coach for radio. In a nutshell, she helps build great communicators. She started working in newsrooms and eventually worked her way up to Program Director for WABC in New York. Since then, her consultancy has taken her around the world many times over. She's also proven be a highly-sought-after conference and seminar speaker as well as a highly-regarded author.
Her latest book in the Creating Powerful Radio series is titled "Beyond Powerful Radio - A Communicator's Guide to the Internet Age" - is fabulous, blending her own insights with thought pieces from leading radio experts - talent, managers, coaches, consultants, researchers and marketers (including a chapter on "Branding" by Joint Communications' John Parikhal).
AllAccess.com just interviewed her...here are some highlights:
AllAccess: Your new book "Beyond Powerful Radio - A Communicator's Guide to the Internet Age" is now available -- what's new compared to the previous (and still available) "Creating Powerful Radio?" What, and who, is the new book for?To read the rest of the article, click here
Valerie's reply: Beyond Powerful Radio is for anyone trying to navigate and become a more powerful communicator in the digital age...It's meant to be for a diverse audience of working broadcasters, both managers and talent, and people aspiring to do creative work, manage creative people or market content in any platform.
AllAccess: Speaking of Internet content, are there similarities in producing talk audio content for podcasts or streaming as opposed to broadcast?
Valerie's reply: Powerful, relevant content always wins the day. Good storytelling always works and it applies in any medium. What the internet gives you is the ability to enhance your storytelling by working with the visual component to integrate still images and video with lengthier print pieces with your audio stream or podcast. The internet also offers a new component, but it's not new to talk radio - that's the constant conversation with your audience.
To master the digital world:
2) Entertain and inform whether it is live or on-demand.
3) Keep in mind that shows that are downloaded may not be heard right away.
4) Conversely, you should also expect that when there's news of an immediate nature, or a big break in a story, people will still go to their radios, TVs, and computers with the expectation that you will give them the most immediate up-to-the moment information.
posted by Chris Kennedy @ Wednesday, May 04, 2011,