Social media is no longer just a new marketing experiment. Nor is it just a hot fad. 3 out of 4 Americans and 2 out of 3 worldwide web users are on it. Yet, corporations still only think of it as a marketing tool. It is much more than that. It's a chance for business to communicate with its fans; to create, build and satisfy new audiences; it's a chance to brand. Yes, all those things. But that's just on the business side. It's also a chance for listening, sharing, exchanging with fans, who will in turn help promote you more.
So why the f**k is social media so important? This updated report from Marta Kagan really explains it well.
Get on it.
posted by Chris Kennedy @ Tuesday, August 11, 2009,