Bumps and Crashes: Slick New Media Watching

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New media is slick. Sleek. Slippery fast. It changes our point of view of media and the world around us.

Change can happen so rapidly, it seems we slide onto the next-new-thing right away. Faster and faster. The loss of control as users decide how, what, when and where they use new media has content owners feeling out-of-control, with nothing slowing it down.

No brakes. No steering.

Kind of like watching this YouTube video of driving conditions on a hill after a Portland ice storm. The literal slippery slope. Careful: there are bumps and crashes ahead. The good news: some damages are repairable. Even so, some are not.

Change can be a slippery slope...slippery slopes do eventually reach an end point.

Where will new media take us next? And how can we steer clear of obstacles?

That's for media trend watching...