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Internet Radio Could Spoil Satellite's Modest Success

Satellite radio may be growing rapidly, but new Internet-enabled competitors are coming fast and furiously from all sides--and many of them are free, whereas satellite's customers are doling out $150 a year to hear commercial and censor-free radio

Wireless broadband Internet is making it possible to listen to radio on MP3 players, cell phones, and any other Internet-enabled device, which is worrying to satellite providers, especially if Internet radio makes its way to cars, where Sirius and XM reach most of their listeners

And, as MSNBC points out, satellite growth has been "far from meteoric"--penetration is now close to 10 million after about three years. Can satellite radio hit the 40 million subscriber mark fours years from now, as some predict. Sure, it is possible...it all comes down to programming and how the public responds to the concept of buying yet another gadget.

It will also come down to how the concept of wireless radio continues to evolve. HD radio, internet/broadband radio and traditional radio all want to block satellite's success.

MSNBC.com story

posted by Unknown @ Wednesday, February 01, 2006,

17 Comments:

At 5:09 AM, Anonymous said...: If I, someone who is really motivated to get Internet radio in the car, don't take the time, should we expect others to do the same? Well, when I check around I find that I am not alone in this behavior. People want convenience and will generally take the easy path.

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