Hi, I'm a Marvel...and I'm a DC (Mac/PC Parody)
Labels: DC, Mac PC ads, Marvel, Spider-Man, User-Generated, Video, Viral Video, YouTube
With box office records being set this weekend for the new Spider-Man 3 movie (an estimated $148 million in the U.S. and $375 million in global gate), everyone seems to have Spidey Fever.
It looks like we all got caught in last week's Spider-Man Web Week...it's been unavoidable.
Being a fan, I certainly don't mind.
I've also been a big fan of the "I'm a Mac, I'm a PC" commercials from Apple...still not tired of them. Nor am I tired of the great user-generated spoof parodies they've inspired.
So, in the spirit of Spider-Man Mania, enjoy this "I'm a Marvel, I'm a DC" Apple parody as Spider-Man (Marvel) and Superman (DC) discuss the state of their respective film divisions. It's fun (and geeky) viral video.
posted by Unknown @ Sunday, May 06, 2007,
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Connecting Radio To Digital Music Fans
Labels: buzz, community, Connect, Digital, Internet, Music fans, music sales, Radio, social networking, User-Generated, Web 2.0, webart
Music fans are passionate. They talk music. Download, upload, swap, and playlist music. Participate on and start their own fan sites, go to shows, create/buy custom cellphone ringtones and fan wallpaper, serve as street marketers building up the buzz, blog it, and more.
These are great days for interactive music fans ...radio, are you listening?
They live the music of their favorite bands everyday.
Remember those days, Gen Xer? Sound familiar, Boomers?
Despite all the doom and gloom of industry indicators (album sales, retail sales, ticket sales...all down 15-20% from a year ago; weak debuts on the charts that don't stick; weaker TV ratings for music programming; etc.), there never has been a better time to be a Music Fan.
Radio is still figuring out how to connect with them. Some in radio are getting it, many others aren't.
What do teens want?
Radio has to program better to young music fans.
Radio has to understand their language, their various cultures. Value them. Be a place to connect with other like-minded people.
Radio can still do it.
Radio has always been an important social gathering filter. The "secret language" of rock n' roll delivered through transistor radios creating generation gaps between teens and parents back in the '50s and '60s is exactly the same kind of social networking we see today. Only now, it's through digital communication using multiple gadgets and devices in more interactive ways.
How will radio deliver more interactive opportunities for its listeners to form fresh social networking communities?
I stumbled upon this digital artwork (above) from a music fan in Germany. It's a great way to express creativity and be a fan, sharing it with the world.
Music Radio Website Idea: Create a custom digital webart community for Music Fans to express their creativity...it's a great way to participate in youth culture, acknowledge their contributions and connect with their music passion...the very essence of your music format. Then, convert the listener graphic art into a station/artist music gateway, where users/listeners simply click on the artist name -- leading music fans deeper into the site, allowing the radio station to showcase the music.
And be a music fan, too.
posted by Unknown @ Wednesday, April 18, 2007,
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Bad Idea: Holding Your Wee for a Wii
Labels: Bad idea, Contest, FCC, Jointblog, KDND, Radio, Stunt, The End, User-Generated, Wii, YouTube
Radio stations often encourage listeners to be stupid for ratings stunts. Somehow, they find listeners to do them...and get participants to sign waivers legally protecting station's ass(ets). But if something goes really wrong, is it worth doing the stupid promotion in the first place?
"Today's Hit Music" station 107.9 The End (KDND) in Sacramento just had a promotion that went to worst possible result: death.
The End's morning show wanted their listeners to "hold their wee" as long as possible while drinking bottles of water during a week-long promotion in order to win a new Wii. Cute premise and twisting of words...but one participant apparently died while competing due to a condition called "water intoxication". Of course, it is reported there is "at this point no clear indictation that there is a link" between the contest and the death. Even so, The End is now associated with it...and it gets broadcast around the world. Ooops!
For more on the story, click here.
(Jan. 16 update at 7pm): The Sacramento Bee reports it's "the end" to The End's Morning Rave show plus the station management responsible for approving the stunt, as the investigation continues.
(Jan 22 update at 6pm): This story only gets bigger. Lawsuits are filed and now seek to pursue revoking the FCC license of the "water death radio station".
Granted, this is a nation that will do just about anything to win a free Nintendo Wii.
By the way, this week's #3 top song at The End? The Fray's "How To Save A Life".
And how can you?
One suggestion might be: Don't participate in that kind of contest.
Write it down in your promotion book: Getting listeners to hold onto your wee (pee) in order to win a Wii is a bad idea (unless medically supervised).
The news report below:
Now, here's a better idea for a promotion radio stations still don't do enough despite 2006's explosion of user-generated content.
Get your listeners to make their own fan-created music videos of your format's hottest songs and submit them to YouTube, Break.com, Fark, the band's MySpace page, etc....and, of course, your own station's site.
For example, the new Barenaked Ladies song "Wind Me Up".
Terry McBride of Nettwerk Records loves this kind of stuff and wants you to do more of it. If The End had done this promotion instead...
posted by Unknown @ Saturday, January 13, 2007,
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