Social Networking vs Email
As social media has risen the last 5 years, email has lost its leadership for online correspondence, both for overall usage as well as for time spent. Labels: email, Media Trend Watching, Morgan Stanley, social media, social networking, Usage
In the latest Morgan Stanley Internet trends report, it contained this eye-popping chart:
Social networking keeps growing and growing while time spent using email is flat. While email won't be going away anytime soon, more and more of it is getting repurposed just for heavier official or corporate/business documentation or simply just for spam.
Another way of looking at it is a division of "private sharing" vs "public sharing".
I encourage you to read the entire Morgan Stanley Internet trends report.
posted by Unknown @ Friday, May 07, 2010,
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Branding: Share-Able and Share-Worthy
Labels: Branding, Canadiens, Logo, Marketing, Purple Cow, share-able, social media, Viral
More and more, brands are "opening up" their brands by making them "share-able" -- how they get used and where they show up, to be enjoyed by various online user communities.
Being "share-able" is not enough.
"Share-worthy" should be the goal.
Such as the picture at right. The Montreal Canadiens know exactly how to draw your eyes to their logo. And now that it is on the Internet, that brand logo placement can be shared with far more than just the people who saw the woman wearing the outfit that day.
BMW Mini Cooper advertising may have started the trend of placing brands in unusual settings a decade ago, later 
explained by media thinker Seth Godin as a form of unusual and remarkable "purple cow" marketing.
With online viral content, user-generated customized mash-ups, "green screen challenges", customized theme avatars and various social media platforms, brand "sharing" among people is stronger than ever...allowing marketers to participate and engage in meaningful advertising campaigns by giving people a chance to develop a deeper relationship with their favorite brands.
Brands know they have to be part of the action online by offering their brands in "share-able" and "share-worthy" ways.
In the end, brand logo placement online impacts marketing bottom line results...and cheeky social media buzz campaigns often keep brands from falling behind the competition.
posted by Unknown @ Thursday, November 12, 2009,
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What the F**k is Social Media (One Year Later)
Social media is no longer just a new marketing experiment. Nor is it just a hot fad. 3 out of 4 Americans and 2 out of 3 worldwide web users are on it. Yet, corporations still only think of it as a marketing tool. It is much more than that. It's a chance for business to communicate with its fans; to create, build and satisfy new audiences; it's a chance to brand. Yes, all those things. But that's just on the business side. It's also a chance for listening, sharing, exchanging with fans, who will in turn help promote you more. Labels: Customer satisfaction, Marketing, social media, social networking
So why the f**k is social media so important? This updated report from Marta Kagan really explains it well.
Get on it.
posted by Unknown @ Tuesday, August 11, 2009,
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Motivations For Using Twitter
Twitter's growth in the past 6 months has been remarkable. For most of the two years prior to November 2008, it had between a million and two million active users. Since November, it has grown to an estimated 8 million users as of last month and is poised to top 10 million users by the end of April. Labels: Learning, Motivations, social media, Twitter
Last week's Ashton Kutcher vs CNN follower battle (won by Ashton) and Oprah's "Welcome to the 21st Century" tweet should give Twitter all the publicity it needs to convert into a mainstream social media tool. Due to all this explosive user growth, many tracking experts predict that Twitter will reach 100 million users within the next year, placing it in MySpace usage territory.
What exactly is the motivation for people to join and use Twitter? What is causing all this excitement about micro-blogging at 140 characters or less?
MarketingProfs (Allen Weiss of USC’s Marshall School) just released a new study of Twitter followers and identified the primary motivators for using Twitter. It's not really about obtaining the most followers. It's not really about saying something brilliant to the world and getting responses.
What it's really about this: "It's cool to learn new things from people."
As reported in Mashable:People use Twitter for all sorts of reasons. But what are those reasons, exactly? Is it about marketing, gathering intelligence, connecting, community? Is it for social reasons?
In a word: Yes.
Twitter may be used as just another lead-generation tool. Or it may be about connecting with new friends. But above all, people on Twitter are truly motivated by learning new things and getting information real-time, as it’s developing.
posted by Unknown @ Wednesday, April 22, 2009,
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Screw You Recession: Using Social Media With Brands -- Virgin Mobile
Labels: blogging, brand building, Connection, Consumers, Content, Marketing, Mood Meter, social media, Twitter
Traditional brands have had a hard time figuring out social media. They are used to old marketing models where they keep firm control of the message.
Create a brand phrase or concept and then repeat it millions of time on whatever media platforms, getting as much exposure as possible. The adage "If they say it often enough, it must be true" has been the prevailing wisdom for decades. The hoped-for by-product? "Gosh, if they are willing to spend so much money to tell me something about their product, it must be true...so I'll buy it."
All the traditional ad markets have softened: TV, newspapers, radio, magazines. And the projections for the next few years look tough.
For decades, consumers have been sold, pitched, cajoled, and almost guilted in buying products through the magic of marketing and advertising.
Why are the ad markets hurting? Psychologically, making a purchase satisfies many possible things: taking care of a need; a want; a desire; or for preventing something they fear. That is no different today than from previous generations. Traditional media still "sells" needs, wants, desire and fear-fixers.
It's just that today's consumers want more than simply being told to buy something before they make a purchase.
They want to engage.
They want to hear from other consumers to validate their own thinking about the brand choice.
They want their own voice heard.
So far, traditional brand marketing has been slow and inconsistent in its success using social (or user-generated) media for marketing.
Remember the user-generated Dorito's Super Bowl TV ads?
What about the GM's Chevy Tahoe SUV ad contest?
Just in the last few weeks, Skittles set the Twitterverse afire by changing their main brand homepage to their Twitter profile, then to their Facebook profile. To help their customers "Interweb the rainbow", users create custom "garageband-like" audio themes using various Skittles audio clips. What did it get them? Lots of social media hype, more than 630,000 Facebook friends (M&M's Facebook site only has 25,000 fans)...and an increase of their web traffic by more than 1,325% the first day it launched the campaign.
So can a brand do well by saying "Screw You, Recession"? One is trying...and using social media to do it.
Here's a site blending social media merged with an established brand. Go to ScrewTheRecession.ca/ and it comes from the new thinkers over at Virgin. Virgin tends to embrace marketing experiments; I think it's worthwhile to check it out. Tying in recession concerns with younger people, it's a blog with a heavy user comment section, simple Virgin Mobile advertising and various topics sections on money, living, fashion, going out, tech and more. Plus they Twitter and Facebook it tying it together.
The impact: How can you (the consumer) screw the recession? You need your cellphone. Screw the recession by using a Virgin Mobile cellphone.
They've done some cool research through the site on their users.
As reported this week in Virgin Mobile press release of their JD Power study:
The only thing they miss is not tying it into their Virgin Radio sites. It's a natural partner.
"Virgin Mobile Canada has created a mood meter that ranges from "Everything Sucks Huge" (red) to "The Recession Ain't Getting Me Down" (green). The five-stage colourcoded system shows that – this week – young Canadians are on Yellow Alert ("Sorta' Freaking Out Right Now"), which means:
* Biting nails - 72% are anxious about their future
* Brand disloyalty - 41% have given up a brand they love
* Show me the value! - 52% are open to trying value brands
* Chic-onomics - 88% have changed their shopping habits
* Recessionistas - 42% are making "noticeable sacrifices"
* Unemployment - 42% fear being unemployed
* Politics - 57% say they don't believe a change in government would change anything
* The Simple Life - 75% want a simpler life.
The Mood Meter looks exclusively at the impact the recession is having on young people's (17-35s) lives, how they're feeling about the state of the economy and what the recession means to them. It's also a barometer of their thoughts and shopping habits, as well as their feelings on how brands are behaving. See Virgin Mobile’s www.screwyourecession.ca."
Cross-platform connection on contemporary consumer demands, needs, desires or fears...with the consumer front-and-centre contributing and sharing the content.
The audience (listeners/customers) are the drivers...all we in media have to do is provide the proper vehicles for them to get where they want to go and what they want right now.
That's how brand marketing can use social media to its advantage.
posted by Unknown @ Friday, March 20, 2009,
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What Is Twitter? A Quick How-To In Plain English
Visit msnbc.com for Breaking News, World News, and News about the Economy Labels: community, Media Trend Watching, sharing, social media, social networking, Twitter
Did you know that of all adult Internet users in North America, one-in-three maintained a social networking profile last year (according to Nielsen Media Research? Despite its sudden rise in popularity, lots of people are still asking "What is Twitter?" (now the #3 social networking site on the web).
Twitter, as twitheads know it, is a micro-blogging website where ideas can be shared with friends (or "followers"), 140 characters at a time -- from your computer or smart phone. Some think of it as a tool that bridges the gap between your social profile (like UnHub, Facebook, MySpace or LinkedIn) and your blog. Others think of it as something that shares "behind-the-scenes" thoughts in real-time (where I'm at, what I'm doing right now).
So, what is twitter to me? I see it as the today's smarter form of old-school "water cooler talk".
It's collaboration and shared conversation, like seeing and participating in Seth Godin's "Tribes" concept as it happens.
And a great way for brands to take care of customers (by listening).
Additional media trend watchers even think Twitter could challenge Google in the search business, because Twittering is real-time search.
In business, it can be a great way to boost your company's online brand reputation, build your business and establish a closer interactive link with your customers.
However, advertisers still view social as an experimental business model, which means traditional media remains a little slow embracing it.
Twitter is whatever you want it to be. A public "instant message" forum, a professional marketing or PR tool, a job hunt assistant, or a buzz monitor on what's hot right now. It all depends on the network you build of people you follow and who follows you.
Most major news sources (both national and local) are there for breaking news and web updates (@CNN, @ABCnews, @CBSnews, @NBCnews, @CBCnews, as well as online sources like @DrudgeReport, @HuffingtonPost, @The Daily Show, @The Colbert Report, @The Onion, @Gawker, etc.).
Celebrities are doing it (@Aston Kutcher, @Demi Moore, @Jimmy Fallon). Celebrity impersonators are doing it (a sexy fake @Megan Fox or a drunk @Lindsay Lohan). @Paris Hilton doesn't use it as much lately; maybe that's because gossip blogger @Perez Hilton is now there (with 240,000 followers).
Marketing gurus (@Guy Kawasaki, @Chris Brogan) are doing it. AOL's founder and creator of the Instant Message is tweeting instead of IMing (@Steve Case). Major brands are doing (@Skittles). Even @Barack Obama was doing it on the campaign trail, helping him build up grass-roots support.
So what exactly is Twitter? View this simple explanation video below and get twittering:
Even NBC's The Today Show shows you how to do it:
posted by Unknown @ Thursday, March 19, 2009,
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Tribes and Brand Building...Plus Seth Godin about Twitter
Labels: brand building, Customers, Marketing, Purple Cow, Seth Godin, social media, TED2009, Tribes, Twitter
Twitter just jumped its total number of users in the last couple of weeks -- from 6 million to 8 million -- due to more mainstream media coverage (The Daily Show, morning radio shows, newspapers, many others). Leading "Tribes" maven and Senior Purple Cow Seth Godin refuses to tweet. To find out why, go to the 9:15 mark of this Ted 2009 conference interview (February 5, 2009):
Whether or not you use Twitter, social media needs to be part of your modern marketing plan. To marketing messages to have impact today, they need to feed into consumer's needs for convenience, connection, community and control. They want to be fans and to share through positive word of mouth. The key is provide content for your brand's most passionate users to help spread the word and praise.
That's how you get customers in your store today.
Marketing Sherpa says in a recent survey that over 90% of companies believe social media is most effective in building brand reputation and awareness, with direct marketing objectives falling into the second tier expectations.
Spotting upcoming social networking trends is important in the world of word-of-mouth campaigning. Brand enthusiasm is an essential ingredient when building brand awareness. It immediately has the strongest potential of converting into sales and extended customer loyalty.
Just as Seth Godin believes. You may not see him posting Twitter...but, believe me, he loves seeing his fans tweet about him and his books.
Hey, if you are a fan of this article, tweet it!
posted by Unknown @ Wednesday, March 11, 2009,
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Social Media: Something Positive Has To Happen
With all this blogging, twittering and online yelling at strangers, something positive has got to happen. Right? As this great social media graphic shows, it must be true. Yes...? Labels: blogging, Jobs, social media, social networking, Twitter, Web Trends
posted by Unknown @ Wednesday, March 04, 2009,
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Googling You and Me
Labels: brand building, Chris Kennedy, Findability, Google, micro-blogging, Reputation, results, social media, social networking, Twitter
With all the talk about social media and micro-blogging, Twitter is catching a serious amount of online buzz as being the new tool for the next level of search: "real-time, conversational search".
It's great to have those you follow help you scour the web for news that matters and is customized for your needs. Will it only get more important in the next stage of web search development. Absolutely yes, especially when it comes to super-serving your "audience" and for overall web brand reputation building.
That being said, findability is still the most important aspect of search and online brand building. If you can't get found, your fabulous content ain't going a whole lot of places.
Google remains the 800lb gorilla of search...and it has no plans of releasing its dominance.
For the Jointblog, we are #1, #4, #6, #9 and #10 out of 29,000 webpage Google results.
For Media Trend Watching, the Jointblog is #2, #7 and #9 on Google out of 56 million results...need to get it back up to #1!
What about Chris Kennedy radio trend? As the editor of the Jointblog covering radio trends as an important subject, I'm very happy having all Top 10 first-page results on Google out of 60,000 results -- including my Twitter @KennedyCS for following.
Or just Chris Kennedy radio? Google shows we have #1, #2, #7 and #10 -- all on the first page, among 513,000 results.
Even just Chris Kennedy trend works on Google, where I am #1, #2, #3, #5 and #7 on the first-page out of 214,000 Google search results (again, Twitter shows up).
But just Chris Kennedy? Only #2 on the second page of Google out of 12 million results for posted articles from me...and #39 (page 4) for my LinkedIn profile. Need to use social media more to build up organic search results.
Using other search engines for Chris Kennedy Radio, Clusty has me as #1, #4, #5 and #7 on first-page results. MSN's Live Search, meanwhile, lists me as #1, #3, #4 and #10.
Looking good!
Getting to the top of the first page of Google organic keyword search results still is essential in order to reach your target.
When you google yourself or your company or your targeted interested, what do you find? Have you googled yourself lately? If you're not get the SEO results you need, what are you doing to fix the result?
Interestingly, using those social media and Twitter micro-blogging can help boost you to the top of the page.
posted by Unknown @ Friday, February 27, 2009,
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Online Brand Reputation Management
Labels: AdAge, AIDE, Branding, management, Reputation, social media, tools, WOMMA, Word-of-mouth
Building and managing your brand online is not always easy. With the thousands of new tools, widgets and social media platforms, getting found online -- and getting found with the right brand message -- is much harder than the good ole days (nee: 2 years ago) when all you had to do was get to the top of the first page of Google keyword search results.
AdAge has a great strategic planning "AIDE" (pictured above) explaining how to create and maintain positive word-of-mouth reputation in 6 months. What do you do?
Analyze.
Identify.
Deploy.
Evaluate.
Okay, now get started.
Where? How about here.
posted by Unknown @ Monday, February 09, 2009,
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A Different Look At Social Media and Important Changes Coming
Labels: Connecting, Convergence, innovation, Jobs, Marketing, New Media, noise, ReadWriteWeb, social media, social networking, trends
ReadWriteWeb is a fantastic blogsite...informative and broad-reaching in its coverage of new media. Great resource worth a bookmark. Yesterday, they posted an article with a bit of a contrarian point of view on social media.
"Making Money" is perhaps the biggest challenge social media must face.
Here were some of their posted thoughts:"Social media" was the term du jour in 2008. Consumers, companies, and marketers were all talking about it. We have social media gurus, social media startups, social media books, and social media firms. It is now common practice among corporations to hire social media strategists, assign community managers, and launch social media campaigns, all designed to tap into the power of social media.
With all the great excitement of social media lately, yes, they are right. It is noisy and messy, filled with an endless array of tools and gadgets.
But social media today is a pure mess: it has become a collection of countless features, tools, and applications fighting for a piece of the pie.
Facebook, a once groundbreaking online community, has become the ant colony of third-party applications. Twitter users now have a dozen or so additional applications they can use to overcome Twitter's ever-present shortcomings. People spread themselves across a number of tools and maintain different networks on each (large portions of which they don't even know), making it nearly impossible to decide what to share and with whom.
Users, marketers, and companies face an incredible amount of noise, too. For every new application that relies on a network, another crops up that helps users manage it. While "eyeballs" used to be the coveted metric, both ad publishers and investors now realize that having smaller well-targeted niches can lead to much better returns than marketing to one large undifferentiated mass of users.
Meaning and connection -- two key anchors of all things social media -- are corroding by the day as people's ability to organize their experiences and find the relevance of their networks declines. Social media, in essence, is bumping up against its own ceiling, no longer able to serve the needs of those living within its walls; and for these reasons, social media as we know it is changing course.
So what needs to change? Again, some of ReadWrite Web's top thoughts as social media continues to evolve:1) It's About People. We're moving away from "users," "customers," and "shoppers": social media is bringing back the human element to all digital interaction.
While this year be the year social media and "making money" converge successfully? Or is that still years away?
2) Creating Meaning and Value. Social media will no longer be about features and applications. These have become a dime a dozen. People will be looking to get tangible and relevant value out of their social experience; they'll be looking for meaning and for order.
3) Enabling Convergence. People are at a loss when it comes to pulling their conversations together from various sources and assigning meaning to them.
4) Building a Truly Cross-Platform Experience. In the new landscape of social media, people are seeking solutions that seamlessly cut across mobile, web, and live interaction.
5) Creating Relevant Social Networks. People will create, join, and seek social networks that enable them to have meaningful and relevant experiences with each other. They will measure their return on investment (time spent, level of disclosure, etc.) in replies, comments, their ability to influence, and the value of their learning.
6) Innovating in the Advertising Space. Ad publishers and the attached ecosystem will continue to lose revenue until they realign their understanding of what appeals to people who are conversing, connecting, and expressing. The next phase of social media is a gold mine of targeted niche demographics.
7) Helping People Organize Their "Old" Social Media Ecosystem. As aggregating platforms enter the field, people will seek to bring order to the endless bits of information available to them. Video tagging, conversation archiving, taking cloud computing to the next stage, and making search more relevant are some of the new baseline requirements. These represent a significant opportunity for companies willing to undertake this massive endeavor.
8) Connecting with the Rest of the US and the World. With some exceptions, today's active social media users are early adopters. In the next one to two years, the benefits of social media will cross the chasm and reach the mainstream.
9) Preparing for New Social Media Jobs. Social media's new job descriptions will call on subject-matter experts who can plan for relevant interaction within networks and aggregating platforms and bring together products, services, and people.
10) Making Money. The next phase of social media will bring plenty of lucrative opportunities. With the rise of aggregating platforms, social networks, and new mobile and location-based features, we're bound to see an increase in targeted and personalized ads, "freemium" packaging, revenue sharing between strategic partners, and a flow from the offline world to online social engagement (such as when real goods complement virtual ones).
posted by Unknown @ Wednesday, January 28, 2009,
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Social Media Tips: A Quick List of Helpful Links
Labels: Facebook, New Media, social media, social networking, tips, Twitter, Web 3.0
2008 was the year social media networking sites and micro-blogging tools exploded to near-mainstream usage. This year promises only more growth for social media.
In Canada, there are 8 million Facebook members...for a country with 24 million on the Internet. That's one-third of Canada found on just one site!
Just this month, Facebook became twice as large in usage than MySpace...with a total of 150 million active users.
Twitter was no longer just a tool to track celebrities on their rhinestone-encrusted smartphones; it became THE way to pre-promote for any savvy marketer.
Whether you are just now getting into social media or you are already in the know, these current articles should be great idea generator and navigators for you:
>> 50 Ideas on Using Twitter for Business
>> ...And here's a list of 42 quick and cool social media tips...
>> Understanding and Aligning the Value of Social media
>> Why You Should Be Looking at Twitter
>> How To Sell Social Media to Cynics, Skeptics and Luddites
>> Social Media Rule #1: Always Give 'Em Something To Talk About
>> A Guide to Media Tweeter Lists
>> Web 2.0 is So Over, Welcome to Web 3.0
>> Want to See Where The Media Is Going? Follow the Money
>> FlowingData -- one of the better tweeting social media leaders. FlowingData.com is the website...
>> ...Oh, and this guy is pretty good, too.
>> Track the top twitter elite users, get twitsnips, badges, button makers and search by region, topic and more at TwitterGrader
>> Create free customizable Twitter backgrounds
But...is Twitter killing blogs and blogging?
posted by Unknown @ Tuesday, January 27, 2009,
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Social Media and Traditional Media: Seize the Opportunity
Labels: New Media, social media, social networking, Twitter, Web Trends
Social media is all the rage online.
But do you know what it means or how it works? How much time have you spent "digging" in and learning from the latest tools? Webinars are available almost daily from hundreds of online businesses exploring the infant power of micro-blogging and interlacing all of a company's online and traditional media platforms.
And how exactly do you "sell" it...to your CFO or other financial decision makers, let alone to the marketplace for revenue?
Traditional media -- radio, TV and newspapers -- are far behind the curve here. And sadly, the good people still slugging it out in traditional media hardly have the time to learn on their own as they've been saddled with staff cuts and more than one-job-to-many to cover for the people let go.
For the past few weeks, I've been re-immersing myself in social media. Had to...I was a staff cut. It's fascinating and exciting. You can literally "see" the growth right there in front of you. Online. But what about with radio...any growth happening there?
Sure, in places, but it's not so easy to see it. While radio groups generally continue to record strong quarterly cash-flow/EBITA profits and are maintaining healthy revenues, all the weak economic forecasts for the entire advertising industry eclipse (at least for now) any good news stories about radio. While initiatives like Virgin Radio in Canada could bear positive fruit, it was immediately followed up with 23 job cuts for Astral. On the same day it was announced Clear Channel in the U.S. cut 1,850 jobs. After a year where CBS Radio has cut 750 cuts from their 140 station group.
The public knows -- and the market knows -- growth industries don't cut jobs. When industries are hiring -- when companies have a hard time filling their open slots for talent -- the public and the market gives that industry their confidence and can see the growth. They want to invest because they see the companies investing in themselves. Cutbacks only mean one thing -- growth is somewhere else.
You want to see growth? Just look at these stats.
So where can radio get growth again? Where can it invest?
Social media.
Right now.
Oh, and it might want to consider a few more things. Here's some suggestions:
• Treat your station like a social media website...a place that consistently refreshes and surprises with new content, supplied by the talent, programming and, most importantly, by the listeners (through twitter, IM, email comments, etc. and recorded and live messages). Let THEM contribute; tear down the wall between the station and the listener. Make sure your website includes all the tools for your talent AND your listeners to participate and contribute new ideas and general commentary on whatever THEY choose (of course, staying within community standards).
• Make sure your website is the center of multiple destinations all related and pointed to each other on the web, through fans and group profiles on Facebook and MySpace, etc, Twitter, blogs, and more.
• Be the most local media for your community and, specifically, your target audience.
• Pay attention to what your listeners need and make sure you remain flexible as an organization to give listeners what they need...not maybe sometime in the near future.
• Avoid template formatting. Keep every station locally-distinctive to that market, even if it voice-tracks or uses syndicated programming. Your sound and your unique content (even it is re-packaged) is your unique selling proposition.
• Stop sounding exactly the same every day with your announcers using nearly the same 180 words during their show as they used the day before, only in a slightly different order. Your listeners want to know "what's new", not "what's the same".
• Get away from auto pilot programming. Yes, it is cheaper to run in auto pilot and it does create short-term operating gains...but radio is reaching (or already has reached) the tipping point of being forever branded as stale -- to the public, to advertisers, and to investors -- as new media (and the universal praise for new media) constantly remains new -- and even more new tomorrow. Build more custom programming (even when pre-produced) and adapt operational structures to manage it.
• Encourage talent to do new things, to explore...even within mostly music/tight formats. Encourage them to try and to seek out...and allow them the room to apply that on-air. Nurture them more to grow, learn and apply in fresh ways.
• While we need brand consistency, that doesn't mean what we program on Tuesday should sound exactly like it did on Monday. Around the set playlist, the local, live and fresh content matters! The question talent needs to ask itself before every show is "What does my listener need to know about today?"
• If you choose to promote something, never do it halfway (or less). Promote it with all your muscle and creativity, with no excuses. And never water it down by trying to promote more than one major thing at a time. If it's important, it should become what all of your audience is talking about.
Radio is a healthier media platform than it realizes. It is still a heavyweight of the media class. But it needs a new training program that can help it keep up with the times. It needs the leadership and the courage to invest in the right areas for present and future growth. Where do you want to go today?
Here's some more suggestions...and a great primer to catch you up on the reasons why.
Hold on a second, I just got tweeted...
Chris Kennedy is a media trend watcher, radio program director, market researcher, change agent and strategist serving media companies throughout the U.S., Canada, Europe and South America. Look for him his at twitter.com/kennedycs, facebook.com, the Jointblog for media trend watching, email him at kennedycs@yahoo.com or call 514-826-9250.
posted by Unknown @ Friday, January 23, 2009,
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