Googling You and Me
Labels: brand building, Chris Kennedy, Findability, Google, micro-blogging, Reputation, results, social media, social networking, Twitter
With all the talk about social media and micro-blogging, Twitter is catching a serious amount of online buzz as being the new tool for the next level of search: "real-time, conversational search".
It's great to have those you follow help you scour the web for news that matters and is customized for your needs. Will it only get more important in the next stage of web search development. Absolutely yes, especially when it comes to super-serving your "audience" and for overall web brand reputation building.
That being said, findability is still the most important aspect of search and online brand building. If you can't get found, your fabulous content ain't going a whole lot of places.
Google remains the 800lb gorilla of search...and it has no plans of releasing its dominance.
For the Jointblog, we are #1, #4, #6, #9 and #10 out of 29,000 webpage Google results.
For Media Trend Watching, the Jointblog is #2, #7 and #9 on Google out of 56 million results...need to get it back up to #1!
What about Chris Kennedy radio trend? As the editor of the Jointblog covering radio trends as an important subject, I'm very happy having all Top 10 first-page results on Google out of 60,000 results -- including my Twitter @KennedyCS for following.
Or just Chris Kennedy radio? Google shows we have #1, #2, #7 and #10 -- all on the first page, among 513,000 results.
Even just Chris Kennedy trend works on Google, where I am #1, #2, #3, #5 and #7 on the first-page out of 214,000 Google search results (again, Twitter shows up).
But just Chris Kennedy? Only #2 on the second page of Google out of 12 million results for posted articles from me...and #39 (page 4) for my LinkedIn profile. Need to use social media more to build up organic search results.
Using other search engines for Chris Kennedy Radio, Clusty has me as #1, #4, #5 and #7 on first-page results. MSN's Live Search, meanwhile, lists me as #1, #3, #4 and #10.
Looking good!
Getting to the top of the first page of Google organic keyword search results still is essential in order to reach your target.
When you google yourself or your company or your targeted interested, what do you find? Have you googled yourself lately? If you're not get the SEO results you need, what are you doing to fix the result?
Interestingly, using those social media and Twitter micro-blogging can help boost you to the top of the page.
posted by Unknown @ Friday, February 27, 2009,
,
Transitions in Media Trend Watching
Labels: Being digital, Business, Chris Kennedy, Digital, Digital life, Joint Communications, Jointblog, Media Trend Watching, Parikhal, Radio, Transitions, trends
Recently, the Jointblog passed 500,000 total page views to our site – and we are less than 3 years old. It’s hard to believe that our site is older than YouTube.
This blog was started and developed by Chris Kennedy as a way to focus on Media Trend Watching – a core competency at Joint Communications.
It surfs the wave between pop culture and business insight, a world of instant fame or shame where old media power is challenged by new media behaviors. There’s never a dull moment.
After working with me for over 15 years, Chris decided to return to his first love -- radio -- joining Corus Entertainment, a multi-media leader in old and new media, as Program Director of Montreal's Q92.
Chris has kindly agreed to continue the Jointblog so that we can keep an eye on media trends – big or small - from NBC’s rearguard action against Apple (refusing them content) to YouTube’s unpredictable effect on the upcoming Presidential elections.
And, the most significant trend we’re watching right now is the digital divide – the gap between those who are online (especially with high speed connections) and those who aren’t. America's lagging behind many developed countries in broadband per capita, including South Korea and Iceland.
The beauty of today's digital world means Chris and I will maintain our high-speed association with one another -- efficiently transitioning us from the Joint connection to a new digital connection.
posted by John Parikhal @ Wednesday, September 05, 2007,
,
New Adventures in Media Trend Watching
Labels: Chris Kennedy, Future, Future of Radio, John Parikhal, Joint Communications, Jointblog, Media, Media Trend Watching, Radio, Strategy
"Move forward, young man...while you are still young."
Not sure who said that but I do know a consulting associate from Joint Communications -- Bob Elliot -- who was once asked how he defined growth.
He said, "Well, if you are not growing, you're dead."
Perhaps a little blunt but there is truth in those words, both personally and professionally.
We all seek growth in various forms through our relationships, our businesses and careers, our learning, our finances...the list goes on and on.
As Peter Drucker has said (loosely paraphrased), an important key in growing successful long-term management is for executives, directors and managers to periodically return to day-to-day operations and get away from the "boardroom". It allows for managers to understand what has changed and what needs to happen for future growth.
In the rush-rush of decision making and strategic guidance throughout fiscal years following the pressures of meeting budget and performance expectations, managers can easily shift away from the realities out on the floor before they realize it.
Consultants are no different.
We fly in, work our magic, stir up the team toward growth and fly back home, following up to help make sure decisions stick into on-going action.
This ability to lend an outside perspective to operations allows consultants to see competitive challenges partner clients may not be able to see for themselves. It is a major strength for the consulting role, one that the rapidly-evolving media industry still needs for both the mature sectors of "traditional" media like radio, TV, the music industry, magazines and newspapers...as well as for "new" media, such as cable, modern telephony, wireless, satellite, and all-things related to the Internet.
But, over time, this outside role has its limitation, for the consultant remains on the "outside" of everyday operations. With so many constant and fast changes happening in media, getting back periodically into the daily functions of media business keeps the consultant up-to-date with industry realities.
Which is why I have made a new step forward.
For the last 15 years, I have worked and partnered with John Parikhal at Joint Communications consulting our international roster of media clients. An amazing thrill for me, allowing for constant learning, unique situational decision making, and cross-pollination experience throughout the media industry's up-phases, downturns, IPOs, mergers & acquistions and new tech advancements.
For the past couple months, I've been getting operational again, serving as Program Director for Montreal's Q92fm -- a heritage mainstream AC radio station and one of Corus Radio's many great stations across Canada. It's a new adventure for me, allowing me to pursue growth on a whole new level for a long-time client.
Of personal and professional importance, it also allows me to "get operational again" doing what I love to do: programming radio, coaching talent, building cooperation and communication between station departments, getting deeply involved with the community, building new station events and promotions, managing brand building efforts, and, ultimately, entertaining our audience in the best way possible while also serving as an effective advertising media choice among our station clients.
It's media trend watching on the street level. And I'm having a blast.
What better way to understand the "future of radio" than following Peter Drucker's advice and getting operational again?
I'm proud of what has been accomplished with Joint Communications and our clients. The Jointblog is the #1 destination online for people interested in media trend watching (according to all the search engine results and traffic meters)...these changes will offer a new new level of perspective for future Jointblog posts.
We encourage you to keep sharing your thoughts.
And keep Jointblogging!
We will.
I'm off now for our street festival concert event...literally getting back to street level...
posted by Unknown @ Sunday, July 15, 2007,
,
