I Think, Therefore I Am
Labels: Change, Drucker, Future, growth, Leadership, management, NAB, Radio, Thinking
"Je pense, donc je suis"
"I think, therefore I am"
In whatever language you speak it, Rene Descartes's famous self-analysis phrase on existence speaks volumes about the shape of radio, the ad industry and media itself.
With the latest ad revenue results for the last 6 months (down 15% to 32% year-to-year, depending on the radio group in the U.S.), the radio industry (and media in general) thinks the market sucks...and therefore it continues to be.
The industry/market seems to be in a vicious self-perpetuating cycle: huge operating/financial debt loads, dramatic downturn in economy, smaller ad budgets, more media competition for fewer $$$, staff cutbacks, weakened local programming, more syndicated/voice-tracked content, missed budget goals, forced unpaid days off, speculation about inevitable radio group bankruptcies, more cutbacks -- leaving remaining staff with work overloads, etc.
Execs are even turning down their contracted bonuses and stock options. When it gets to that, you know things can't be good. With times like this, everybody hurts.
Gosh, all that bad news does wonders for industry self-confidence.
"I think therefore I am"
We are all living in the "aftermath of a go-go economy." As Peter Drucker, father of modern management practices, once said: "Every such era believed there would be no limit to growth. And every one ended in debacle and left behind a massive hang-over."
For the last year or so, this is the massive collective hang-over.
Now that the NAB is looking for a new chairman, Radio could use someone with serious vision mojo to help the industry see out of this morass. Someone who can take a room of radio CEOs and get them to see past this mess they helped create on their own watch.
But whom?
Who is that person?
As the expression says, "Go where there is growth." (as said by Google CEO Eric Schmidt and countless others.)
As another well-known expression goes, this time from Albert Einstein: "The definition of insanity is doing the same thing over and over again and expecting different results."
Who can avoid doing the same thing as radio has done before and go where there is growth in order to expect different (better) results?
On the Jointblog, we've already suggested Stuart Smalley...but he is busy trying get to formally accepted into the Senate.
What about the return Eddie Fritts? Doubtful, as Fritts left due to the board's need for change and who now heads The Fritts Group, a D.C.-based lobbying operation that represents Fortune 500 companies on Capitol Hill.
Too bad Bill Clinton is also busy with political conflicts.
Jack Welch? He seems to have time on his hands.
Someone smart who can think different, express change and the new reality...and lead others to growth...
Tony Robbins?
Tom Peters? (if ever there a need to returning searching for excellence, this is that time)
Donny Deutsch
Guy Kawasaki?
Jeff Jaffe?
Chris Anderson?
Walt Mossberg?
Steven Covey?
Seth Godin?
Chris Brogan?
Or, to be really contrarian, how about Jerry Del Colliano?
Who do you nominate for the NAB search committee to replace the resigning David Rehr?
New NAB chief: "I think, therefore I am."
posted by Unknown @ Wednesday, May 06, 2009,
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Online Brand Reputation Management
Labels: AdAge, AIDE, Branding, management, Reputation, social media, tools, WOMMA, Word-of-mouth
Building and managing your brand online is not always easy. With the thousands of new tools, widgets and social media platforms, getting found online -- and getting found with the right brand message -- is much harder than the good ole days (nee: 2 years ago) when all you had to do was get to the top of the first page of Google keyword search results.
AdAge has a great strategic planning "AIDE" (pictured above) explaining how to create and maintain positive word-of-mouth reputation in 6 months. What do you do?
Analyze.
Identify.
Deploy.
Evaluate.
Okay, now get started.
Where? How about here.
posted by Unknown @ Monday, February 09, 2009,
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Executives, Interrupted
Labels: email, executives, management, Time
On a typical workday, more than 75 percent of senior executives and managers have an hour or less of uninterrupted time, and more than 25 percent have less than a half-hour, according to a new nationwide survey conducted by NFI Research. Of the individuals surveyed, two-thirds said that they are distracted 11 to 40 times a day, while a third said their interruptions number 21 or more.
Sounds like a typical stay-at-home parent with a young child (or two or three...)
Writing about the survey results on Darwinmag.com, syndicated columnist and author Chuck Martin reports that, while interruptions take on various forms (phone calls, questions from subordinates, pages, etc.), e-mail was the form most cited in write-in comments.
Click here to read the complete article.
posted by Unknown @ Sunday, February 05, 2006,
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