Googling You and Me
Labels: brand building, Chris Kennedy, Findability, Google, micro-blogging, Reputation, results, social media, social networking, Twitter
With all the talk about social media and micro-blogging, Twitter is catching a serious amount of online buzz as being the new tool for the next level of search: "real-time, conversational search".
It's great to have those you follow help you scour the web for news that matters and is customized for your needs. Will it only get more important in the next stage of web search development. Absolutely yes, especially when it comes to super-serving your "audience" and for overall web brand reputation building.
That being said, findability is still the most important aspect of search and online brand building. If you can't get found, your fabulous content ain't going a whole lot of places.
Google remains the 800lb gorilla of search...and it has no plans of releasing its dominance.
For the Jointblog, we are #1, #4, #6, #9 and #10 out of 29,000 webpage Google results.
For Media Trend Watching, the Jointblog is #2, #7 and #9 on Google out of 56 million results...need to get it back up to #1!
What about Chris Kennedy radio trend? As the editor of the Jointblog covering radio trends as an important subject, I'm very happy having all Top 10 first-page results on Google out of 60,000 results -- including my Twitter @KennedyCS for following.
Or just Chris Kennedy radio? Google shows we have #1, #2, #7 and #10 -- all on the first page, among 513,000 results.
Even just Chris Kennedy trend works on Google, where I am #1, #2, #3, #5 and #7 on the first-page out of 214,000 Google search results (again, Twitter shows up).
But just Chris Kennedy? Only #2 on the second page of Google out of 12 million results for posted articles from me...and #39 (page 4) for my LinkedIn profile. Need to use social media more to build up organic search results.
Using other search engines for Chris Kennedy Radio, Clusty has me as #1, #4, #5 and #7 on first-page results. MSN's Live Search, meanwhile, lists me as #1, #3, #4 and #10.
Looking good!
Getting to the top of the first page of Google organic keyword search results still is essential in order to reach your target.
When you google yourself or your company or your targeted interested, what do you find? Have you googled yourself lately? If you're not get the SEO results you need, what are you doing to fix the result?
Interestingly, using those social media and Twitter micro-blogging can help boost you to the top of the page.
posted by Unknown @ Friday, February 27, 2009,
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Media Time Travel: The Beatles on Doctor Who in 1965
Labels: 1965, Archives, BBC, Beatles, Cable TV, Classic, Doctor Who, Findability, Media, Styles, Time Shifting, Time Travel, Trippy, YouTube
As a kid, H.G. Wells' The Time Machine as a favorite of mine. In some ways, the Internet is evolving into something like a time machine, allowing us to "time travel" to different media eras with the click of a link.
Previously-unavailable or hard-to-get archival material is suddenly and easily accessible, such as classic commercials and TV shows long "lost" to the typical viewer.
We are time shifting our media usage through findability. Watched when we want, how often we want. As Microsoft used to say, "Where do you want to go today?"
How trippy!
Being both a Beatles fan and a Doctor Who fan, my thanks to BoingBoing for spotting this YouTube submission. Apparently, the only existing video footage of The Beatles performing "Ticket to Ride" was used on the BBC's Doctor Who in 1965. Take a look at how much styles do change...while also enjoying a little time-travelin' ticket to ride:"The Beatles had a guest appearance on Doctor Who in 1965 -- singing "Ticket to Ride." Afterwards, a traveller from the future remarks that she's heard of the Beatles, having visited their memorial in Liverpool, but that she didn't realize that the Beatles also performed "classical music." This is black-and-white Doctor Who comedy gold. A fan adds, "The original recording of that particular Beatles performance has been lost along with a lot of the BBC library which was tragically thrown out in a great video tape purge in the 1970s. That Doctor Who footage is now the only visual record of that performance."
posted by Unknown @ Saturday, March 31, 2007,
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Findability: $10 Billion Spent on Search Marketing in 2006
Labels: Advertising, brand building, Findability, Getting Found, Google, Internet, Media Trend Watching, ROI, search, Search Marketing, Yahoo
Natural organic search is the most essential way to get found on the Internet. Websites not listed on the first page of Google keyword search results always generate sub-optimal traffic. Get found on that first page...and your desired brand advocates will respond.
Of course, getting to #1 is most desirable.
More and more, the corporate world seems to be understanding the importance of search marketing. That's a good media trend to watch, as these investments are already beginning to deliver strong ROI results.
According to an annual survey conducted by the Search Engine Marketing Professional Organization (SEMPO) relased last month, advertisers in North America laid out close to 10 billion dollars on search engine marketing in 2006 -- a 62 percent spending increase versus 2005. SEMPO found that based on its survey of 587 search agencies and advertisers, the amount of $$$ spent on search marketing will double by 2011, reaching $18.6 billion.
These figures include both paid search advertising and spending on internal search engine optimization.
The report says Google dominates the search advertising business. Among the marketers and agencies surveyed, 96 percent of them report using Google AdWords to promote their brands.
Yahoo! also does well, with 86 percent usage among search marketing budgets...
Meanwhile, less-used (and therefore less-cluttered) MSN, which has long struggled in a distant third-place position in the search race, has made great strides among advertisers, with 68% of advertisers saying they used MSN for their search campaigns in 2006, up from just 29 percent in 2005.
Key area for growth in search marketing: Brand Building
Search advertising for brand advertisers is still a less-than-mature growth category. Despite claims that more and more brands are using the Internet for branding, just 21% of search advertisers actually track or measure the branding impact of search for their campaigns.
Long Tail thoughts here
Brand Building: The Seven Doors of Connection here (pdf)
posted by Unknown @ Monday, March 05, 2007,
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