Building and managing your brand online is not always easy. With the thousands of new tools, widgets and social media platforms, getting found online -- and getting found with the right brand message -- is much harder than the good ole days (nee: 2 years ago) when all you had to do was get to the top of the first page of Google keyword search results.
AdAge has a great strategic planning "AIDE" (pictured above) explaining how to create and maintain positive word-of-mouth reputation in 6 months. What do you do?
Okay, now get started.
Where? How about here.
posted by Chris Kennedy @ Monday, February 09, 2009,
- At 6:01 AM, Brand4profit said...
Creating brands worth evangelizing about is often misunderstood. The connection between the core values - the soul of the company and the soul of the customer - is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values.
Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.