Recently, the Jointblog passed 500,000 total page views to our site – and we are less than 3 years old. It’s hard to believe that our site is older than YouTube.
This blog was started and developed by Chris Kennedy as a way to focus on Media Trend Watching – a core competency at Joint Communications.
It surfs the wave between pop culture and business insight, a world of instant fame or shame where old media power is challenged by new media behaviors. There’s never a dull moment.
After working with me for over 15 years, Chris decided to return to his first love -- radio -- joining Corus Entertainment, a multi-media leader in old and new media, as Program Director of Montreal's Q92.
Chris has kindly agreed to continue the Jointblog so that we can keep an eye on media trends – big or small - from NBC’s rearguard action against Apple (refusing them content) to YouTube’s unpredictable effect on the upcoming Presidential elections.
And, the most significant trend we’re watching right now is the digital divide – the gap between those who are online (especially with high speed connections) and those who aren’t. America's lagging behind many developed countries in broadband per capita, including South Korea and Iceland.
The beauty of today's digital world means Chris and I will maintain our high-speed association with one another -- efficiently transitioning us from the Joint connection to a new digital connection.
posted by John Parikhal @ Wednesday, September 05, 2007,