Music fans are passionate. They talk music. Download, upload, swap, and playlist music. Participate on and start their own fan sites, go to shows, create/buy custom cellphone ringtones and fan wallpaper, serve as street marketers building up the buzz, blog it, and more.
These are great days for interactive music fans ...radio, are you listening?
They live the music of their favorite bands everyday.
Remember those days, Gen Xer? Sound familiar, Boomers?
Despite all the doom and gloom of industry indicators (album sales, retail sales, ticket sales...all down 15-20% from a year ago; weak debuts on the charts that don't stick; weaker TV ratings for music programming; etc.), there never has been a better time to be a Music Fan.
Radio is still figuring out how to connect with them. Some in radio are getting it, many others aren't.
What do teens want?
Radio has to program better to young music fans.
Radio has to understand their language, their various cultures. Value them. Be a place to connect with other like-minded people.
Radio can still do it.
Radio has always been an important social gathering filter. The "secret language" of rock n' roll delivered through transistor radios creating generation gaps between teens and parents back in the '50s and '60s is exactly the same kind of social networking we see today. Only now, it's through digital communication using multiple gadgets and devices in more interactive ways.
How will radio deliver more interactive opportunities for its listeners to form fresh social networking communities?
I stumbled upon this digital artwork (above) from a music fan in Germany. It's a great way to express creativity and be a fan, sharing it with the world.
Music Radio Website Idea: Create a custom digital webart community for Music Fans to express their creativity...it's a great way to participate in youth culture, acknowledge their contributions and connect with their music passion...the very essence of your music format. Then, convert the listener graphic art into a station/artist music gateway, where users/listeners simply click on the artist name -- leading music fans deeper into the site, allowing the radio station to showcase the music.
And be a music fan, too.
posted by Chris Kennedy @ Wednesday, April 18, 2007,