Ringtone sales are off the hook

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Chris Brown's "Run It!", the Black Eyed Peas' "My Humps" and Young Jeezy's "Trap Star" are alerting cellphone users to incoming calls, but the sound ringing in the ears of the music business is "ka-ching."

Ringtone sales are off the hook. And while the revenue stream is only a trickle in the $12 billion industry, it's growing feverishly as CDs slump.

In 2005, tones pulled in $600 million, 20% ahead of estimates and more than double the 2004 take. The year's leader, 50 Cent's "Candy Shop", sold 1.9 million downloads, more than the top-selling digital song: Gwen Stefani's "Hollaback Girl", with 1.2 million.

A building trend: converting purchased mp3s into customized ringtones, including mash-ups ringtones, where two (or more) songs are blended together, using applications like Ring Factory.

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posted by Unknown @ Thursday, January 26, 2006,

11 Comments:

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