My 12 year old wants a cellphone.
"But Dad, all my friends have one", she says. Why is it this annoying phrase that has lasted for multiple generations keeps getting ressurrected? Is it because...it's so effective? Guilt, guilt, guilt...subversively and innocently delivered...now that's effective marketing. Especially when it comes out of the mouth of your 12 year old.
According to American Demographics, a majority -- 57% -- of teens aged 13-17 now have a cellphone, but that’s far below the 80% of adults 18-plus who own a phone. Still, for a glimpse of the future, look no further than what is now being labeled "Generation Wireless".
Or another new label is "SuperConnectors"
These kids have never known a world without cellphones. Apple rumors say an iPhone will be released before year-end that will blow away the Razr and Sliver with iTunes. Apple likes keeping everything in-house in its distribution and manufacturing system. With special attention to DESIGN -- the capitals are intentional and earned. All the world is not a stage, as Shakespeare may have believed; all the world is a cellphone.
Cellphone users aged 13-17 are connected to their phones by ear, eye and touch like no other age group. They are far more likely than other demographic groups to use a broad range of cellphone data services, and they will be first in line to try emerging offerings like cellphone TV.
Now, only 12% of 8-12 year olds really have a cellphone...far fewer than the "all my friends" line from my daughter.
Okay, when Apple releases its iPhone, my daughter will be 13. Maybe then she can have one.
Read on about cellphone usage with a related AdAge.com article here (free log-on required)
posted by Chris Kennedy @ Tuesday, March 21, 2006,