« Home | The MySpace Generation »
A snappy guide to radio's new choices
It used to be so simple. A radio was a radio in the car, at home or carried with around with you...all tuned to an actual radio station. Today, the kind of radio you listen to often are very reflection of the kind of person you are. Of course, there's still the radio as you traditional know. But there is also Internet-only radio, satellite radio, podcasted radio, and more. Figuring out who is listening is getting harder, too...and to what kind of radio...so how radio listening is being measured is changing, too.
The Detroit Free Press's John Smyntek has produced a useful guide to the "new" radio--satellite, podcasting, cell phone, Internet, and HD, complete with his thumbs-up and thumbs-down assessments of each. For example, when it comes to cell phone radio, Smyntek calls it is "the right technological choice. Doesn't nearly everyone have a cell phone?" On the negative side, however, "Who needs another distraction while driving or ... walking through the supermarket?" The writer also does a nice job of explaining People Meters, which are in limited use by both Arbitron and Nielsen, saying they yield information previously unavailable through the familiar diary system of audience measurement.
full story
posted by Unknown @ Monday, December 05, 2005,
