Radio Legend Paul Harvey Passes On
Thank you for giving us the rest of the story. Good day! Labels: Paul Harvey, Radio, rest of the story
Update: Paul Harvey's final news commentary broadcast, March 3, 2009 here
Update #2: ABC Radio Network Tribute page
posted by Unknown @ Saturday, February 28, 2009,
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Googling You and Me
Labels: brand building, Chris Kennedy, Findability, Google, micro-blogging, Reputation, results, social media, social networking, Twitter
With all the talk about social media and micro-blogging, Twitter is catching a serious amount of online buzz as being the new tool for the next level of search: "real-time, conversational search".
It's great to have those you follow help you scour the web for news that matters and is customized for your needs. Will it only get more important in the next stage of web search development. Absolutely yes, especially when it comes to super-serving your "audience" and for overall web brand reputation building.
That being said, findability is still the most important aspect of search and online brand building. If you can't get found, your fabulous content ain't going a whole lot of places.
Google remains the 800lb gorilla of search...and it has no plans of releasing its dominance.
For the Jointblog, we are #1, #4, #6, #9 and #10 out of 29,000 webpage Google results.
For Media Trend Watching, the Jointblog is #2, #7 and #9 on Google out of 56 million results...need to get it back up to #1!
What about Chris Kennedy radio trend? As the editor of the Jointblog covering radio trends as an important subject, I'm very happy having all Top 10 first-page results on Google out of 60,000 results -- including my Twitter @KennedyCS for following.
Or just Chris Kennedy radio? Google shows we have #1, #2, #7 and #10 -- all on the first page, among 513,000 results.
Even just Chris Kennedy trend works on Google, where I am #1, #2, #3, #5 and #7 on the first-page out of 214,000 Google search results (again, Twitter shows up).
But just Chris Kennedy? Only #2 on the second page of Google out of 12 million results for posted articles from me...and #39 (page 4) for my LinkedIn profile. Need to use social media more to build up organic search results.
Using other search engines for Chris Kennedy Radio, Clusty has me as #1, #4, #5 and #7 on first-page results. MSN's Live Search, meanwhile, lists me as #1, #3, #4 and #10.
Looking good!
Getting to the top of the first page of Google organic keyword search results still is essential in order to reach your target.
When you google yourself or your company or your targeted interested, what do you find? Have you googled yourself lately? If you're not get the SEO results you need, what are you doing to fix the result?
Interestingly, using those social media and Twitter micro-blogging can help boost you to the top of the page.
posted by Unknown @ Friday, February 27, 2009,
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Radio: Practice Your Stuart Smalley
Labels: Radio, Radio Marketing Bureau, Self-Esteem, Stuart Smalley
As Jaye Albright writes on her Breakfast Blog, radio hasn't had much good news lately. But Canada's Radio Marketing Bureau has something good to report. Looks like people with active lifestyles also are active radio listeners...exactly the kind of consumers radio wants as listeners as well as for advertisers. Sharing the good news, the RMB reports:According to the annual Foundation Research study of 1,012 Canadians, radio reaches 90% of adults 18+ every week. Lifestyle plays a big role in radio’s performance - the more active you are the more radio you listen to; working Canadians, parents and the affluent are all above average in terms of radio tuning with weekly reach of 94% or better.
Radio, do a little Stuart Smalley, would ya? Get that mirror and work on the self-esteem. "I’m good enough, I’m smart enough, and dog-gone it, people like me."
"Radio plays an integral part in everyday life; it accompanies every activity, from driving and working to surfing online. No other single media can match radio for its versatility, audience characteristics and its unique ability to reach consumers anytime, anywhere." -- Chris Bandak of Foundation Research.
More highlights of the study include:· 81% of adults listen to radio daily, second only to TV in reach potential. The percentage listening increases to 84% or more for working adults, wealthy Canadians and women with children.
· For 83% of adults, radio use in 2008 increased or stayed the same as the previous year; that percentage is equal to the internet and higher than newspapers (79%) and TV (76%).
· Adults spend more time with radio than any other media during a typical work day. They listen to traditional radio an average of 125 minutes and online radio for 34 minutes. Radio’s total of 159 minutes is 23% more than TV and approximately double that of the Internet.
· Radio accompanies Canadians throughout their busy day. 70% of Canadians listen to radio on the drive to work, school or shopping; Radio ranks highest of all media reaching consumers prior to a shopping occasion; 36% listen to radio while surfing the internet
posted by Unknown @ Friday, February 13, 2009,
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Apple Without Steve Jobs
Labels: Apple, fix, History, Media Trend Watching, Steve Jobs
This YouTube video tracks the entire universe of Apple throughout its history --- with and without Steve Jobs and back again with Steve Jobs.
Taran Swan from The Media Fix just posted a blog piece on Apple and the current questions circulating around the iconic company and their ailing founder/CEO Steve Jobs, who is on a 6-month leave to focus on his health issues.
It centers around the limitations of companies that are led by charismatic leaders which overshadow the talent below the leadership. She writes:What is Apple without Steve Jobs? This unanswered question … caused their stock to take a hit (though it has since recovered a bit)...generated critical editorials, and...now the SEC is investigating whether the Company properly handled disclosures.
What do you think?
This all happened because the market thinks Steve Jobs IS Apple, which means any risk to Jobs is a risk to Apple.
How did Apple get into this situation and what can they do about it?
Steve Jobs is only the most extreme example of what happens when a company builds its brand around one person and doesn’t showcase its “people depth”.
The iconic Steve Jobs was effective in giving Apple a face and a mystique. But the focus on Jobs took the spotlight off the team that makes Apple great.
Jobs health woes give Apple an honest opportunity to showcase their management depth and their strong team of “up and comers.”
Apple could take a page from GE – which has benefited for years by publicly acknowledging their succession planning. And, then making the necessary investments to back up the talk.
So, what can Apple do? Here are a few suggestions…
1) Take the succession planning exercise seriously.
2) Cultivate and promote a culture of leadership development and sustained investment in building a deep management bench.
3) Make management comfortable with competition by smoothing a path to an appropriate consolation prize for those who don’t take the brass ring.
4) Nurture your relationship with the press – use it to effectively get the new message out about its brilliant team.
This would probably make both Steve Jobs and Apple’s shareholders feel better. And, it would reassure millions of Apple fans around the world.
posted by Unknown @ Wednesday, February 11, 2009,
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Radio Ink: Convergence Conference Day Two Video Highlights
Labels: Conference, Convergence, Media, Radio Ink, Video
posted by Unknown @ Wednesday, February 11, 2009,
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Radio Ink: Convergence Conference Day One Video Highlights
Labels: 2009, Conference, Convergence, Radio Ink
posted by Unknown @ Tuesday, February 10, 2009,
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Online Brand Reputation Management
Labels: AdAge, AIDE, Branding, management, Reputation, social media, tools, WOMMA, Word-of-mouth
Building and managing your brand online is not always easy. With the thousands of new tools, widgets and social media platforms, getting found online -- and getting found with the right brand message -- is much harder than the good ole days (nee: 2 years ago) when all you had to do was get to the top of the first page of Google keyword search results.
AdAge has a great strategic planning "AIDE" (pictured above) explaining how to create and maintain positive word-of-mouth reputation in 6 months. What do you do?
Analyze.
Identify.
Deploy.
Evaluate.
Okay, now get started.
Where? How about here.
posted by Unknown @ Monday, February 09, 2009,
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aMap: Can Radio Get Better?
There are some great graphic visualization tools available on-line that give a whole new way to interpret comments, news, speeches and more. One great tool I found is from aMap. Using their free visualizer, you can ask any question you like, type in some logical answers with supporting comments. Then you can email your argument or position to your friends or blog readers to have them extend the argument and add in their own answers. Labels: aMap, blogging, community, sharing, social networking, tools, visualization, Web 3.0
It's a cool way for a social community to get in the conversation.
Here's an example. Click on it to add in your own comments or answers:
posted by Unknown @ Wednesday, February 04, 2009,
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