A new search engine driven by innovative "artificial intelligence" algorithms and reportedly supported by impressive financial backers is ready to be the latest Google search engine challenger. Their goal: outwit the search leaders with smarter search results. They want make searchers "happy by helping them find relevant results to their queries."
Can Accoona (pronounced "ah-coon-na") become a verb like Google? Inspired by the phrase "Hakuna Matata" (Swahili for "don't worry be happy") from The Lion King movie, the new search engine uses new A.I. techniques to help sort out what they say are more effective search results.
Accoona -- founded in late 2004 between U.S. and Chinese partners -- has been refining its technology quietly in beta mode for more than a year. They officially launched earlier this week. They say their algorithms enable retrieval of more results for stories associated with the search term and not just containing the term.
There are 3 sets of search functions: "News", enables users to instantly cross-reference search keywords to a suite of frequently used data-search categories. Users are presented with a set of eight drop-down buttons that allow results to be prioritized; refined by time period, media outlet, company name, country, or state; cross-referenced to a list of people; or differentiated by media type.
Another set, called "Business", enables users to cross-reference keywords to a database that melds partner Dun & Bradstreet's extensive database with Accoona’s own database of business information.
The third function is for "Web" searching, utilizing the standard searchbots and spyders to link sites with keywords and search terms. One interesting feature of Accoona is its ability to search based on acronyms, autoantonyms (words that can take two or more opposite meanings), eponyms (names from which other names are derived), hypernyms (a word that has a more general meaning than another), and hyponyms (a word with a more specific meaning than another).
Will Google be humming "Hakuna Matata" or will this new engine run out of fuel? One new battle to watch develop...
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posted by Chris Kennedy @ Sunday, March 12, 2006,