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More from the CMW Conference: Highlights from "Weathering The Digital Storm"
Also at the Canadian Music Week Conference in Toronto last week, Joint Communications' CEO John Parikhal held a keynote interview with Kevin Wall, the founder & CEO of Network Live, a new online live event company partnered with AOL, XM Satellite radio and others producing events such as successful album launches for Bon Jovi and Madonna, Video-On-Demand and High-Def streaming of the Rolling Stones, and, most notably, last summer's Live 8, streamed and broadcast to over 100 million people.
Parikhal noted that the multi-format application allows performers the potential to be seen and heard all over the world "all at once" while friends spread the word on the Web.
Says Wall, "We'll never replace the live experience, but we can add to it. The Video On Demand audience around the world is big enough to justify it because there are no geographical borders."
Among the interview highlights:
• There is an explosion in the number of “channels” – both transmitting and receiving
• The niches are getting very small
• Broadband wireless will change the game
• Good news for “traditional” radio includes the 2 billion receivers already installed
• More good news – radio can cross-promote its websites at “no cost” and can create “new” radio stations that are internet only
• Tastemakers are still important – radio has a role here
• Be careful about letting regulation be a substitute for a good business case
• There’s still a concern that very few people are making money on the internet radio side although AOL’s music video side is already sold out for 2006
• Network Live is changing the “live” entertainment experience and it’s making money doing it
• The on-line audience for a live show grows quickly over time – at the end of one week it is 1000% higher than the first day
• Opportunities are constantly available if you are watching out for them
Detailed interview coverage here
posted by Unknown @ Monday, March 06, 2006,
