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The Return of a Great Brand That Hits You In The Gut
After 21 months of production purgatory, the Sopranos drag you back in just when you thought you were out. We're family...there's no leaving your family!
The 6th season of The Sopranos premiered last night on HBO. It was more than a return of a great show with great acting and great writers. It was the return of a great brand. Tony's gained some heft, Carmela's loving the new Cayenne, Meadow's dirty dancing with her boyfriend/fiance while deciding what internship she wants (will it be law?) and AJ's partying it up. The sins keep piling up (greed, lust, pride, sloth, gluttony, wrath, envy)...Tony's been dodging the bullet for a while, getting lucky along the way.
Great brands evolve (Tide...now with blue crystal Oxidol and color-safe bleach!) and we love them more because they keep improving. The Sopranos could have returned mildly and slowly warm us up, to rebuild the viewing relationship. No way, not in this family. Bang! I'm back in!
posted by Unknown @ Monday, March 13, 2006,
