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The Tao Of SpongeBob Squarepants: America's New Ambassador
Kids in North America have been mad-crazy for SpongeBob Squarepants the last couple of years. If you're a parent, that means you've been sucked into the silliness on Bikini Bottom, too. Heck, even college students gather together to watch the Nickelodeon show. According to ACNielsen weekly ratings, it regularly is THE most-watched cable program week after week.
Now, according to BrandWeek.com, SpongeBob seems to be one of our most valuable and hottest pop culture exports...in China.
In news that is both thrilling and a tad disturbing at the same time, China reports that its No. 1 cartoon program is SpongeBob SquarePants. While the cartoon about an undersea world has only been running there for four weeks, it has already captured 35% of the 4- to 9-year-old audience, and -— strange as it may sound —- 25% of 24-to-34 year-old viewers. In the U.S., SpongeBob pulls in an astounding 53.7 million viewers every month. Among 4-to-11 year olds, only the Super Bowl was watched more the season than the mid-February new prime time pre-historic SpongeBob episode called "Lost In Time" (almost 9 million watched, according to Nielsen).
While many enjoy scoffing at the kids, tweens and teens in the household who watch it every day, maybe we instead tune in and see what the excitement's all about?
SpongeBob...America's new ambassador.
Certainly better than John Bolton...
posted by Unknown @ Friday, March 03, 2006,
