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MTV braces for growth spotlight in new Viacom
At the MTV Europe Music Awards Thursday, MTV Networks CEO Judy McGrath told Reuters that new media will also be the future at MTV. McGrath said she sees MTV Networks as the growth engine for the new, slimmer Viacom, developing new channels outside the U.S. that will be integrated with Internet firms the company will buy. "With the explosion of new platforms, I can see a whole vista of places to grow in front of us," she said. By the end of the year, Viacom, Inc. is planning to split its faster growing cable and film unit, which includes MTV, from its broadcast, radio, publishing, and outdoor properties, which will be renamed CBS Corp. MTV expects tremendous growth in the years ahead from properties outside of the U.S. As one executive put it, "Eight out of 10 MTV viewers are outside the U.S., 80 percent of multi-channel subscribers are outside the U.S., and 90 percent of 3G (mobile phone users) are outside the U.S., but does 80 percent of our revenue come from outside the U.S.? No." For example, viewers in Europe, South America, and Asia can already send text messages directly onto TV screens to chat with friends, stream music videos over the Web and receive MTV content on their mobile phones. - Read the whole story...
posted by Unknown @ Friday, November 04, 2005,
