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WHAT BLOGS COST AMERICAN BUSINESS
Blog this: U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs.
About 35 million workers -- one in four people in the labor force -- visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis. Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs. Forget lunch breaks -- bloggers essentially take a daily 40-minute blog break.
Blogs cover everything in real time -- true or possibly inflated or exaggerated -- from the war in Iraq, the White House and other news of the world as well as local and very local (MySpace is a perfect example of that and are any of the bedroom video blogs).
Read on at AdAge.com (free subscriber sign-on required)
posted by Unknown @ Monday, October 24, 2005,
