« Home | Wanna See What The New Video iPod Looks Like Out O... »
The Four Pillars of Yahoo!
Media companies are no longer in control of programming and content, consumers are. They are publishers and distributors of on-demand content. Content is pervasive. The shift from mass media to "my media" is well underway.
So how does Yahoo! plan to continue bringing value to consumers? Dan Rosensweig, chief operating officer of Yahoo!, explains his "4 Pillars."
They are:
*Search: Tools for finding, organizing, displaying, and publishing relevant content, information, and images. These include mobile, video, desktop, TV search functions and more.
*Content: Tools and resources for enabling consumers and businesses to find, create, use, watch, listen to, buy, enhance, manipulate, and share content. Basically, this is Yahoo!'s way of saying, "We want to help you do something with content -- anything you want."
*Community: Functions and features to help people connect with one another via groups, instant messaging, and more. There are currently 100 million Yahoo! IM users, by the way. The feature "My Web" reveals what fellow community members read and enjoy. The community, in essence, becomes a filter for preferences, and helps us navigate our way through what Peter Weedfald, Samsung's head of marketing, calls the "ADD [attention deficit disorder] economy."
*Personalization: Features like "My Yahoo!," which Rosensweig says 60 million people use globally, and "My Media," are about what he calls "discoverability." Personalization and customization features are what will ultimately help marketers build relevant and engaging messages. "We will know more about consumers, not less," through these types of features, Rosensweig says. In addition, automatic synchronization, which is the synchronizing of all devices across multiple platforms, will enable the steamlining of all information, including consumers' dislikes and likes.
posted by Unknown @ Saturday, October 22, 2005,
