« Home | How to Build a Breakaway Brand »
Bit Torrent: The Great Disrupter
When music-sharing networks Napster and Kazaa rose up earlier this decade, the record labels sued them into submission. Surely BitTorrent will be next—especially now that Hollywood is beginning to feel the pinch as well. Today there are roughly 1.7 million copies of Hollywood movies—typically the most popular ones—being downloaded at any one time using BitTorrent, a 12% jump from last year, according to online media measurement firm BigChampagne. Analyst Informa Telecoms & Media estimates that in 2004, the downloads cost Hollywood roughly $860 million, or 4% of box office receipts. In the same period the number of TV shows downloaded grew by 150%—about 70% of them snagged using BitTorrent. “In the David and Goliath scenario, there really is a David,” says Big Champagne CEO Eric Garland. “There’s a kid at a keyboard who writes this incredibly disruptive technology.”
posted by Unknown @ Monday, October 31, 2005,