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Alert the Media! "Papers not a must read"
A generation of young adults turns to the Internet as its primary news source
No wonder some worry the newspaper industry's future looks bleak. A generation is growing up with a new array of information options: partisan Internet blogs; Web pages devoted to news on a single subject; and portals like Yahoo that aggregate news from myriad sources.
The industry's circulation woes keep getting worse, with the number of copies sold on an average day falling by 1.35 million during the five years ending in 2004, according to the Newspaper Association of America.
Meanwhile, ad revenue is stagnant, and newsprint costs are rising. Not surprisingly, the industry has been chockfull of news itself lately, particularly in the form of layoffs.
The Chicago Tribune even says "Papers not a must read" among young demographics. However, they have a plan to reach them...
(full Chicago Tribune article)
posted by Unknown @ Thursday, November 10, 2005,
