New Rock Is Not Connecting On Radio
Alternative Rock stations in major markets across the country are tumbling like a line of dominoes, as the passion and public interest in hearing new Rock music on the radio has waned. What was a radio darling format after the explosion of Nirvana and Pearl Jam seems to be on life-support now. Is that loss real or are new Rock fans just finding other ways to hear it? The New York Times reports (requires AOL screen member log in or go to the New York Times website and log on for free)...
posted by Unknown @ Thursday, April 28, 2005,
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Podcasting 201
To know podcasting is devine.
Well, maybe that is a little far-fetched...but it is a newly-opened media vacuum (less than one year old) that is quickly being filled. And gaining loads of attention. It is unwarranted? Is podcasting the new future to help save radio? To help bring the control of media ownership in ivory towers back down to the Everyday Joe? For the first time in years, it actually seems possible that the concept of "radio" (as developed by Marconi a century ago, the "wireless" electronic frequency broadcast of a message between just 2 people located many miles away), radio actually has the potential to be accessible TO THE PEOPLE once more.
The learn exactly what Podcasting is all about, read this informative primer from rss-specifications.com and decide for yourself: we are living in a constantly-customized world for our needs, wants, hopes, fears and desires...and the marketplace continues to respond with supply and new opportunties.
posted by Unknown @ Thursday, April 28, 2005,
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Podcasting Continues To Be Hot
(image courtesy of AdAge.com; PlayPod is an example of one of today's popular Podcasting software)
Podcasting keeps gaining interest. Broadcasters are now creating customized Podcast software which automatically download and save chosen broadcast shows from the web and then place directly into your iPod when you sync...all for a monthly or ala carte subscription. Infinity just launched an all-Podcast radio station in San Francisco which promises to play listener-created podcasts. And advertisers and radio networks are starting to see the potential to connect new content with an audience. AdAge.com has more on the subject...read on.
(AdAge.com requires a free user log on)
posted by Unknown @ Thursday, April 28, 2005,
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Clear Channel Ratings Up, Revenues Down: Less Is More
According to a press release from Clear Channel discussing the just-released Winter ratings period from Arbitron, Clear Channel is up in ratings for its largest markets which implimented the "Less Is More", 40% fewer commercials per hour policy beginning late 2004. Despite rate increases, revenues are still down almost 6% (while competing radio groups are averaging an estimated 2% gain in revenues during this same period comparison). Once these ratings gains take traction, rates can be set even higher for Clear Channel and those revenues might start seeing positive impact from "less is more".
Click the headline to read the Yahoo! article.
posted by Unknown @ Wednesday, April 27, 2005,
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From AdAge.com: Why Mel Karmazin is Sirius About Radio Advertising
(photo courtesy of Darryl Estrine)
An Interview With the New Satellite Media Mogul, AdAge.com shows how Karmazin plans to rev up Sirius ad revenues from $1M to $100M with the speed of a rocket.
(user ID log-in for AdAge.com is required)
posted by Unknown @ Monday, April 25, 2005,
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Despite XM and Sirius, Traditional Radio Remains Strong In-Car
(graphic courtesty of kurthanson.com)
Kurt Hanson's Rain and Internet Newsletter ("RAIN") has been a leading Webzine for the radio and internet industries for the last several years. A long-time market researcher, he's got solid analysis skills. Plus, we like him. Kurt just completed a review of the past 6 years of Arbitron diaries to see what kind of impact Internet and Satellite radio may have had on traditional terrestrial radio listening. His conclusion: while overall radio tuning is down, in-car listening is up -- despite the primary marketing approach of satellite radio for the car. Our conclusion: commute times keep going up (a national increase of over 34 minutes in the last 10 years). More time in the car, more time for radio, terrestrial or not. Good for both the old and new medias.
posted by Unknown @ Thursday, April 14, 2005,
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Mark Cuban's Blogsite
(photo courtesy of the AP and espn.com)Former Broadcast.com and current Dallas Maverick owner Mark Cuban is an innovator and a content renegade...he is rewriting the rulebook in this rapidly-rule changing digital world. He IS a maverick owner. Love him or hate him...he's got the bank and the dynamic thinking. Read his blog to keep up with part of the leading edge for digital thinking.
posted by Unknown @ Thursday, April 14, 2005,
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Research Brief from the Center of Media Research and MediaPost.com on Satellite Radio Usage
Satellite Radio Has a 4.2% Penetration, With 18-24 Year Olds Leading According to BIGresearch's March Consumer Intentions and Actions 18-34 year olds are the satellite radio providers #1 age group for current subscribers and also for those planning on buying in the next 6 months. However, it appears that for those 35+, the majority say they don't plan on buying/subscribing to satellite radio at this time, and are less likely to be current subscribers. Education about the advantages or useful outcomes of subscribing to satellite radio appear to be necessary in order to motivate the 35 plus crowd to subscribe as 22.7% of the 35-44 year olds said they didn't know enough about the service, 24.3% of the 45-54 year olds, 28.5% of the 55-64 year olds and 42% of the 65+ said the same. Ryan Brock, VP of Strategic Services with MarketStar Corporation, says "Lack of understanding of the benefits and technological anxiety are the key hurdles that the satellite radio vendors need to overcome at this stage, especially for sub-segments including older consumers." Brock suggests that “… retailers need to target these consumer segments … with hands-on, face to face educational tools to overcome these specific objections." 4.2% of consumers 18+ said they currently subscribe to one of the satellite radio services and 2.5% said they are planning to within the next 6 months. An additional 16.1% said they plan to subscribe someday. Of those people who said they plan to subscribe, 28.7% said they would subscribe to Sirius, 16.7% said XM and 54.6% were undecided about which service they would choose. XM was the #1 pick for 18-24 year olds and Sirius was #1 for all other age groups. Regarding satellite Radio (Sirius, XM), which statement best applies to you? All Male Female 18-24 25-34 35-44 45-54 55-64 65+ I have it 4.2% 4.5% 3.9% 5.6% 5.3% 3.7% 3.3% 3.6% 4.0% I plan to buy it in the next 6 months 2.5% 3.5% 1.6% 4.4% 4.2% 2.6% 1.8% 0.9% 1.1% I plan to buy it someday 16.1% 20.6% 11.9% 28.5% 25.8% 15.9% 13.8% 7.5% 5.1% I don't think I'll buy it at this time 52.6% 57.8% 47.8% 47.7% 48.7% 55.2% 56.8% 59.5% 47.9% I don't know enough about it to make a purchase decision 24.6% 13.7%3 4.7% 13.8% 15.9% 22.7% 24.3% 28.5% 42.0% Source: BIGresearch, March 2005 Which brand will you most likely purchase? All Male Female 18-24 25-34 35-44 45-54 55-64 65+ Sirius 28.7% 31.3% 26.3% 23.4% 33.4% 29.4% 28.9% 33.0% 23.3% XM 16.7% 20.4% 13.4% 36.4% 21.0% 13.8% 13.4% 7.7% 10.8% Undecided 54.6% 48.4% 60.4% 40.2% 56.8% 56.8% 57.7% 59.3% 65.8% Source: BIGresearch, March 2005 For more on satellite radio visit the BIGresearch blog.
posted by Unknown @ Thursday, April 14, 2005,
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Radio Still Has Gold To Mine Online
(image courtesy of ClickZ.com)
posted by Unknown @ Thursday, April 14, 2005,
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From the ANA: Great Marketers Market Great
(image courtesy of the ANA)
posted by Unknown @ Thursday, April 14, 2005,
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Bob Garfield's Look Into Marketing in a Near-Jetson's Future
(graphic from AdAge.com)
In the APRIL 14 AdAge.com, Bob Garfield takes a look at the very near future of marketing and the pending mass media collapse. He shows how despite an increase in total population of 30 million since 1994, total broadcast TV viewing continues to drop 2% each year in the last 10 years. Meanwhile, the cost to reach 1000 households in prime time has nearly tripled. Some now say that "the real cost to obtaining 30 seconds of the consumer's attention is the same in 2005 as it was before the invention of television" -- the mass media vehicle of the past 55 years.
Customization. Consumer on-demand control of control. When they want it. How they want it. Choice is the new currency and this excellent article from Bob Garfield is a must-read. It's a little peak just a few years ahead sure to give you a jolt.
And, from John Parikhal, "This is a great summary of what's going on with the shift from "mass" media to the new one-to-one world."
posted by Unknown @ Thursday, April 14, 2005,
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Eternal Quote To Remember Every Day
The ultimate customer service reminder. From the fabulous John McGhan, "Think like a fan, Treat them like a star"...the very definition of experience brand marketing.
posted by Unknown @ Wednesday, April 13, 2005,
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An example of Rock Again Being Bigger Than Life
(photo courtesy of therockradio.com)
When rock radio was King Of All Formats, Rock's secret "X Factor" was offering experiences to fans that were bigger than life. Things you could no experience anywhere else. Occassionally, they would even do something good for humanity. U2 haven't forgotten how to do it right...see what they are up to on their latest tour connecting Rock with unique experiences for fans and good works for improving the world. Written by a fan for fans.
posted by Unknown @ Wednesday, April 13, 2005,
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The Newest Predictions for Satellite Radio
(graphics courtesy of XMradio.com and SiriusRadio.com)
By 2010 -- just 5 years from now -- satellite radio should be reaching more than 20 million users, according to a new Forrester Research report and reported by MediaPost.com.
posted by Unknown @ Wednesday, April 13, 2005,
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Podcasting 101
Last July, the word "podcasting" was unknown until former MTV VJ Adam Curry coined it for a new product introduced by the end of summer 2004. That was then, now it is one of new media's hottest buzzes. Suddenly, time-shifting for terrestrial and new radio is possible...and, in some people's minds, expected.
Find out the basics of podcasting in this informative article from site-reference.com
posted by Unknown @ Wednesday, April 13, 2005,
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Total Ad Spending in 2004
Internet Ad spending jumped over 21% from 2003 to 2004, placing it just ahead of local radio ad spending nationally for the first time ever. Read this Research Brief from the Center for Media Research (courtesy of MediaPost.com). ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Yet another year-end wrap up to fortify the previous conclusions that total advertising expenditures for all media in 2004 increased 9.8 percent to $141.1 billion compared to 2003, according to data released today by TNS Media Intelligence Steven J. Fredericks, president and chief executive officer, TNS Media Intelligence described gains in almost all forms of media. He said “Advertising spending expanded steadily throughout 2004 and has now grown at a faster rate than the general economy in nine of the last 10 quarters.” Almost all of the media measured by TNSMI experienced growth throughout the year, with the Internet, Outdoor, Cable TV and National Syndication showing the strongest gains. Local Newspapers led in dollar spending for 2004. The Internet showed the most robust year-over-year gain for 2004. Outdoor advertising increased 20.1 percent. Ad Spending by Media: Full Year 2004 vs. 2003 Media Full Year 2004 (MM) Full Year 2003 (MM) % Change Newspapers (Local) $24,555.50 $23,018.50 6.70% Network Tv $22,522.40 $20,340.60 10.70% Consumer Magazines $21,292.20 $19,145.90 11.20% Spot Tv2 $17,305.40 $15,499.20 11.70% Cable Tv3 $14,248.80 $12,521.60 13.80% Internet $7,441.50 $6,131.90 21.40% Local Radio4 $7,330.50 $7,250.40 1.10% B-To-B Magazines $5,214.10 $5,125.60 1.70% Syndication - National $3,930.90 $3,395.80 15.80% Hispanic Media5 $3,888.60 $3,713.80 4.70% National Newspapers $3,255.20 $3,053.10 6.60% Outdoor $3,213.00 $2,674.40 20.10% National Spot Radio $2,616.50 $2,635.20 -0.70% Sunday Magazines $1,497.40 $1,383.80 8.20% Fsi's $1,391.60 $1,317.20 5.60% Network Radio $1,027.80 $1,000.70 2.70% Local Magazines $360.20 $325.40 10.70% Total $141,091.70 $128,533.00 9.80% Source: TNS Media Intelligence Procter and Gamble was once again the leading advertiser in spending for 2004. Other leading spenders include General Motors, Time Warner,Verizon Communications, and Ford Motor Company. Overall, the top 10 advertisers represented 13.6 percent of total advertising expenditures in 2004. Top Ten Ad Spenders: Full Year 2004 vs. 2003 Company Full Year 2004 (MM) Full Year 2003 (MM) % Change Procter & Gamble Co $2,915.10 $2,713.30 7.40% General Motors Corp $2,802.60 $2,385.70 17.50% Time Warner Inc $2,062.30 $1,953.50 5.60% Sbc Communications Inc $1,967.70 $1,945.80 1.10% Daimlerchrysler Ag $1,825.30 $1,652.40 10.50% Ford Motor Co $1,643.50 $1,455.30 12.90% Verizon Communications Inc $1,624.90 $1,278.30 27.10% Walt Disney Co $1,484.10 $1,511.30 -1.80% Johnson & Johnson $1,289.30 $1,187.60 8.60% News Corp Ltd $1,129.20 $1,007.70 12.10% Total $18,744.20 $17,090.90 9.70% Source: TNS Media Intelligence
posted by Unknown @ Monday, April 11, 2005,
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Cell Phone Interruptus
(graphic courtesy of AdAge.com)
A new study says 14% of adults have interrupted their sex activities to answer the cell phone or pager. What call could be that important? Get to the climax in the AdAge.com article...
posted by Unknown @ Monday, April 11, 2005,
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Bloggorhea
(courtesy of Arianna Huffington's website, ariannaonline.com)
The New York Observer reports that Arianna Huffington -- a favorite of Politically Incorrect/Real Time with Bill Maher,The Daily Show and AirAmericaRadio as well as quasi-California gubernatorial candidate and political author -- will be starting up a new NewsBlog to counter-balance the right-leaning Drudge Report. In actually -- since we are long-time fans of her point-of-view, she actually has archives of her thoughts and writings dating back to 1996 already accesssible and ready for you to read. Right on!
posted by Unknown @ Wednesday, April 06, 2005,
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FCC's Kevin Martin Gets Dodgy
First crack at the bat, the new FCC head Kevin Martin swings and misses. In his first speech as the nation's top media cop, MediaWeek reports...
posted by Unknown @ Wednesday, April 06, 2005,
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Erwin Ephron on "A New Ratings Model"
For right or wrong, I've enjoyed reading Erwin's thoughts for some time. For regular EE readers, you're aware of his thinking on modern rating systems and his arguments on diaries vs PPMs. On his latest installment dated April 1, he says the Nielsen system shouldn't be replaced, just added to. While I personally support a full "software platform" change ala System 9 to OS X or Windows 95 to 98 (I still don't like XP) -- where "users" embrace a full technological shift from analog diaries to digital PPM for everything from radio and TV to billboards, movie theatres and in-mall moving boards, Erwin does make some strong points. Good for discussion and thought.
CK
posted by Unknown @ Wednesday, April 06, 2005,
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Is MySpace.com the next watercooler launching pad?
A couple of weeks ago, the new NBC comedy (imported from the BBC) -- The Office - debuted to lots of buzz and good ratings. Actually, its real debut came on NBC-owned MySpace.com, previewing the new series premiere episode as on on-line streamcast. Is this where new watercooler buzz shows will launch in the future?
posted by Unknown @ Tuesday, April 05, 2005,
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Okay, what is VH1's secret for 25-44? Nostalgia. VH1's primer
C-list celebrities brought back to life. VH1 Classic. I Love The...'70s, '80s, '90s. The Best Week Ever. VH1 has catapulted in the mainstream pop culture targeting 25-44 adults ever since their 1994 launch of Pop Up Videos and Behind The Music. Nostalgia is what keeps VH1 vital, as described in this article.
posted by Unknown @ Tuesday, April 05, 2005,
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A Primer On Why MTV Still Rules 12-24
How is it MTV can stay perpetually young? What is their fountain of youth, surviving despite loads of constant new ideas, new trends, new fads, new new. Here's a primer on how and why MTV still rules 12-24.
posted by Unknown @ Tuesday, April 05, 2005,
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The 3 Laws of Modern Media Buying
Do you want your media buys to be fast and cheap? Do you want them to be cheap and good? Or do you want them to be fast and good? Pick two...you can't have it all three ways in today's modern media buy environment.
posted by Unknown @ Tuesday, April 05, 2005,
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MediaPost.com riffs on How to Make A Speech, inspired by Susan Whiting, CEO of ACNielsen
Charles Shultz's comic strip Peanuts is pure Americana. Here, MediaPost.com shows how to write a speech, using ACNielsen's CEO Susan Whiting for inspiration. Textbook.
posted by Unknown @ Tuesday, April 05, 2005,
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Bob Pittman Likes The Daily Candy. Shouldn't You?
The Daily Candy is one of the most buzzed-about newsletters in the last couple of years. It brings in substantial locally-targeted advertising revenue based on its cool-before-its-cool readership. Have you buzzed on the Candy yet?
posted by Unknown @ Tuesday, April 05, 2005,
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From BrandChannel.com: How Branding Is Misunderstood
BrandChannel.com pops the bubble we often surround ourselves in (or see in others) when it comes to the '90s manta of being stewards or managers of the brand.
posted by Unknown @ Tuesday, April 05, 2005,
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More Big Brother News, This Time Amazonian
In this month's Wired magazine, Big Brother is a theme and Amazon.com has you firmly in their sights.
posted by Unknown @ Tuesday, April 05, 2005,
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Wired On What Search Sites Know About You
Just what do search sites know about you and what you are searching for? Where does that information go? As Danny Sullivan, editor of SearchEngineWatch.com says, "You should think about what you put in that search box, because it may not be as anonymous as you think."
Read this Wired article...
posted by Unknown @ Tuesday, April 05, 2005,
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More NY Times Coverage About Satellite Radio
Since January, the New York Times has featured a few dozen articles about satellite radio...and they keep noticing how the subscriber base keeps getting bigger and bigger. 3 years ago, the projection for total subscribers was predicted to be 20 million; now, its being estimated at 30 to 45 million by various forecasters. One thing is for sure, the Times keeps writing the story...
posted by Unknown @ Tuesday, April 05, 2005,
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Air America is 1 Year Old and Welcomes The Ringmaster
Last week, Air America celebrated its one year birthday with a few of events -- first, the fact that it is still on the air and still gaining both listeners and affiliates. Second, HBO released its superb documentary of the action behind of the scenes trying to get it on the air, "Left of the Dial". And, third, "The Ringmaster" Jerry Springer replaces "Unfiltered" Chuck D and Rachel Meadows. Is he the liberal celebrity bookend to Al Franken for stronger daytime ratings? Read this NY Times article about Jerry's start...(member log in required)
posted by Unknown @ Tuesday, April 05, 2005,
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