« Home | Is MySpace.com the next watercooler launching pad? »
Erwin Ephron on "A New Ratings Model"
For right or wrong, I've enjoyed reading Erwin's thoughts for some time. For regular EE readers, you're aware of his thinking on modern rating systems and his arguments on diaries vs PPMs. On his latest installment dated April 1, he says the Nielsen system shouldn't be replaced, just added to. While I personally support a full "software platform" change ala System 9 to OS X or Windows 95 to 98 (I still don't like XP) -- where "users" embrace a full technological shift from analog diaries to digital PPM for everything from radio and TV to billboards, movie theatres and in-mall moving boards, Erwin does make some strong points. Good for discussion and thought.
CK
posted by Unknown @ Wednesday, April 06, 2005,
