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Clear Channel Ratings Up, Revenues Down: Less Is More
According to a press release from Clear Channel discussing the just-released Winter ratings period from Arbitron, Clear Channel is up in ratings for its largest markets which implimented the "Less Is More", 40% fewer commercials per hour policy beginning late 2004. Despite rate increases, revenues are still down almost 6% (while competing radio groups are averaging an estimated 2% gain in revenues during this same period comparison). Once these ratings gains take traction, rates can be set even higher for Clear Channel and those revenues might start seeing positive impact from "less is more".
Click the headline to read the Yahoo! article.
posted by Unknown @ Wednesday, April 27, 2005,
