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Despite XM and Sirius, Traditional Radio Remains Strong In-Car
(graphic courtesty of kurthanson.com)
Kurt Hanson's Rain and Internet Newsletter ("RAIN") has been a leading Webzine for the radio and internet industries for the last several years. A long-time market researcher, he's got solid analysis skills. Plus, we like him. Kurt just completed a review of the past 6 years of Arbitron diaries to see what kind of impact Internet and Satellite radio may have had on traditional terrestrial radio listening. His conclusion: while overall radio tuning is down, in-car listening is up -- despite the primary marketing approach of satellite radio for the car. Our conclusion: commute times keep going up (a national increase of over 34 minutes in the last 10 years). More time in the car, more time for radio, terrestrial or not. Good for both the old and new medias.
posted by Unknown @ Thursday, April 14, 2005,
