So it is December already.
2007 is wrapping up and Christmas songs are playing on the radio again while winter storms bring out the worst drivers on the road.
Lots to process through evaluating what happened in media for 2007...and what's in store for us in 2008:
If there is one phase that captures the biggest movement, it is this: Social networking. This is THE trend of media. Those that get it and those that don't. If you aren't on Facebook, guess which label between get it/don't get it applies to you.
As our friend Jerry Del Colliano explains it:
Social networking is bigger than the Internet itself. More important than email. More pervasive than text messaging. This generation defines itself by making friendships and associations with each other."Agreed.
Radio and social networking? Sadly, still misunderstood and still not even a boardroom agenda item, let alone the R&D initiative plans.
How'd we do with other media trends?
Media revenues? Internet ad revenues still surging, as predicted...almost on par with radio in the U.S. Meanwhile, total radio revenues slipped in the U.S. (still growing slightly in Canada), while the big American consolidators continued their property sell-offs (radio still viewed as a positive acquisition north of the border by the media analysts).
The XM-Sirius merger? Almost a done deal.
The iPhone and Touch? Big hits, with radio still unable to capture any real estate on the device. But are Zunes picking up some steam?
Apple ads? Still cool. Chocolate Rain? Still weird.
Clear Channel firings and layoffs to clean up the books to boost "performance"? Yep, right on schedule, as usual.
Resolution on royalty rates for web streaming of music and radio in the U.S.? Nope, of course not. And now Yahoo! and AOL are considering plugging their radio plugs. too.
PPMs? More announced rollout delays...but still coming...
Colbert? I TOLD you so!
And Katie Couric's legs? Still mysteriously searchable online...
CBS Radio? More relevant again. Opie & Anthony? Less so. Imus? We'll see (nice tan, though).
Howard Stern? More and more...who?
AOL? Parsons moves on, with very little innovation to show for his leadership. He stopped the bleeding...but the patient may not ever recover.
Celebrity meltdowns? Wow, we've actually gone a few months without a scandal! Look out...we're due. And there's still one month left till 2008...
Wii, XBox or PSP? All three are winning.
Political YouTube debates? A curious new toy...
What are YOU seeing? We value your feedback.
posted by Chris Kennedy @ Saturday, December 01, 2007,