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Radiohead To Give Away New Album; Major Labels Freak Out
Labels: Being digital, Connection, Content, Control, Convenience, Corporate, Digital media, downloads, mainstream media, New Media, New music, Radiohead
The digital age causes headaches for all traditional media companies trying to hold onto their business models. They like the control of their content which they distribute through their owned connections to their consumers at the prices they decide, all at the media company's convenience.
Control, Content, Connection, Convenience -- the consumer battle over the four C's which the Jointblog and Joint Communications has referred to for years.
The digital age reverses these rules.
In the digital age, it is the consumer making the decisions.
The consumer decides the content they want -- how, when, were and even if it is consumed.
The consumer decides the price they want -- if they don't like the price, they find it for less (or for free) somewhere online.
The consumer decides -- at their own convenience -- what matters and what doesn't.
It is the consumer that is in control.
Now, there's news a major recording act -- considered by many fans and music critics to be among the best bands in the world over the last decade -- is offering their brand new album for free download. And the consumer can choose how much they want to pay for it, if they want to even pay anything at all.
The band: Radiohead.
It's an unusual -- but brilliant -- step to tell fans that they can pay as much or as little as they like for the band's new album "In Rainbows". In essence, they are telling their fans "it's up to you" what they pay to digitally download the album.
And they make it easy, without ripping anyone off or wasting anyone's time forcing them to watch an embedded commercial the consumer doesn't want to see.
As The Telegraph reports:Radiohead is free to sell its album directly from its official website because it is no longer tied to a record label. So far the album is only available to pre-order from the website, where it can be downloaded on release on October 10.
What exactly does this get Radiohead, since it doesn't guarantee revenue or profits?
While loyal fans are likely to want to pay the band something, customers could opt to pay as little (as) the credit card handling fee.
Credibility.
And it strikes a blow against corporate dominance.
It makes Radiohead fans love the band more.
And, my bet is plenty of fans will pay comparable fair value for a new CD anyway...because they know what is fair and what isn't.
Mainstream Media, are you listening?
Do you hear the rules changing?
posted by Unknown @ Monday, October 01, 2007,
