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What is Net Neutrality? A Battle for Content Control
Labels: brand building, Jointblog, Net Neutrality
Net neutrality to save the Internet remains a hot political and media trend watching topic. Right now, the web remains "neutral"...open to all who choose to access it, allowing content to be freely and naturally distributed -- uncensored, without corporate influence controlling what you see, search or find. Natural organic search results are based on search engine algorithms measuring content authority value matching keyword terms.
Time magazine (and other mainstream publications) says 2006 was the first time user-generated media trumped mainstream traditional media in this week's "You are the Person of the Year" issue.
Big Media Owners, though, are vigorously trying to figure out better ways to capitalize the Internet, as paid search, banner ads, subscriptions and general advertising models can produce only so much potential revenue.
For the past couple of years, some global media pipelines (cable companies, phone companies, broadband providers, etc.) have been pushing Congress to change the Internet's "net neutrality" laws. Big Media hopes to create a "tier" system -- creating a basic access level and a premium access level.
This would mean some Internet content potentially could be no longer part of the Internet's "public domain". Depending on how much you pay might determine how much access to the Internet you have. This has many social and ethical ramifications.
If allowed and enacted by Congress (which tabled the issue last summer), an Internet no longer neutral could also dramatically impact the entire concept of this Web 2.0 user-generated content era. It's a battle of control between Media Owners and Media Users...the most-important on-going media trend to watch in the New Entertainment Ecomony.
With issues like copyright infringement, illegal download file sharing and Hollywood gossip blogger Perez Hilton, has any industry ever encountered a set of strategic choices more fraught than the ones the media business confronts today?
Despite the challenges, keeping the net neutral is essential.
This YouTube video shows how you can Save The Internet and keep it "net neutral".
posted by Unknown @ Tuesday, December 19, 2006,
