Radio morning nutjobs Opie and Anthony (CBS Radio's Free FM as well as XM Radio) have a new ad campaign, just released this morning. It's not for their CBS Radio show...it's for what they do on their XM Radio show on The Virus 202. The commercial really is a commercial/viral video combination, complete with the embedding code just like YouTube. A viral video ad (an entertaining virus?). Wonder if it will make it to TV...Umm, probably not.
Rather, they want the O&A pests to post and promote it. That's very smart.
Will CBS Radio make an O&A web ad, too?
Here it is:
posted by Chris Kennedy @ Friday, December 15, 2006,