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How word of mouth works online (psst!, tell a friend about this cool article)
Viral videos and viral content is the hot media trend of this 1st quarter in 2006. Ever since the launch of sites like YouTube and Google Video, people are viewing videos -- and sharing them with their friends -- at record levels. VH1 has quickly picked up on the popularity by creating the weekly Top 20 TV show of "WebJunk", which Letterman highlighted on tonight's show.
In the marketing world, delivering messages that consumers, in turn, recommend to their friends is the ultimate measure of positive impact (well, that and the continuing purchases of said product). "Word of marketing" is always highly desired (she'll tell her friend, who'll tells her friends, who'll tell her friends...and so on, and so on...you know the ad).
The Internet allows consumers to share with their friends things they love in a whole new way. And chances are, you are already actively doing it. You might even be blogging about it.
A study by Sharpe Partners revealed that 89% of adult Internet users in America share content with others via email. The recently released study on viral marketing also found that 63% of the study's respondents share content at least once a week and as many as 75% of the respondents forward this content to up to six other recipients (and so on).
Other interesting findings:
• 25% forward online content daily or most days while 23% do it several times a week.
• The most popular forwarded content is humorous material, with 88% of us forwarding jokes or cartoons. 56% forward news items or articles (if you like something here on the Jointblog, go ahead and forward it to your friend!)
• Interestingly, only 12% admitted to forwarding sexually provocative content
• The most likely online content sharer is a woman in her late 30's/early 40's who resides in the South or Midwest.
You can read the complete press release of the study here.
posted by Unknown @ Friday, March 31, 2006,
