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The Power of Radio, Espanola-style: How DJs Got 500,000 To March In LA
Even in this digital age, radio still wields tremendous power to reach people. Radio -- with no subscription or Internet connection required, just the real thing -- can inspire, entertain or inform...or sometimes even do all three.
Over the weekend, two popular DJs on Spanish-language radio stations in Los Angeles started a major pro-immigrant rally/peaceful protest which clogged the streets all the way to downtown City Hall.
Public officials estimate that more than 500,000 people showed up to march, a lot more than the anticipated 20,000 that might show. It turned out to be one of the largest demonstrations in Los Angeles' history.
Radio still reaches the masses, something other niche forms of radio can't quite say yet. And Spanish Radio showed its strong connection to the community...a strong reminder for all radio programmers to keep those community bonds strong.
They got the word out to the people, who not only listened...they responded.
click here
posted by Unknown @ Tuesday, March 28, 2006,
