Here at the Jointblog, we're always looking for new media trends to publish articles that you'll want to read. That's the biggest problem still with blogging: the amount of readers is still small. Most blog readers are those interested in staying of the trend curve (which is part of the attraction).
About 82% of our readers come from the U.S. -- mainly from large urban centers. Another 7% come from Canada. The rest come Germany, U.K., Australia, France, Italy, Mexico, and various spots throughout Europe, South America and Asia/Pacific Rim. Google is the main way people find the Jointblog, usually through one of the subjects we cover. They tend to read the main page and then either click through the previous month's archive or do a specific Jointblog search for something they are looking to read.
Okay, how about blog readers in general?
A new survey from The Gallup Poll organization finds that blogs, while catching on with Web users, haven't quite yet become required reading for most of the Internet population. Among Americans who use the Web (which is now 73 percent of the population), reading blogs appeared last on a list of thirteen things to do online. On average, one in five of those polled said they consult blogs "frequently" or at least "occasionally," but the 20 percent number trails other Web activities like instant messaging (28 percent), auctions (23 percent), videocasts and downloading music (22 percent each).
Not surprisingly, e-mail heads the list at 87 percent, followed by news and weather, 72 percent, and shopping and travel planning, both 52 percent. Nearly 60 percent said they "never" look at blogs, but there's an age gap: 28 percent of those 18-29 read blogs, while only 17 percent of those over 50 said the same thing. In total, 1,013 adults were surveyed nationally for the poll.
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posted by Chris Kennedy @ Tuesday, March 28, 2006,