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MySpace spin offs an emerging trend
We like sharing ideas while media trend watching.
When a new idea creates a rapid success, the vacuum created behind it quickly fills in with others trying to copy and/or exploit the original idea. With low-to-no barriers of entry found on the Internet, web brand spin-offs happen all the time and often not in the control of the idea originator.
Springwise spotted something cool. Take MySpace, for example. Within 2 years, MySpace, the social networking website, is home to more than 54 million people, with more than half of them teenagers and college students. The MySpace model is now spinning off...for grownups. What MySpace has done for teens, CarSpace (launched February 2006), hopes to do for people who enjoy, love, obsess over cars.
CarSpace is linked to Edmunds.com, the huge automotive information site, and features searchable member profiles, email accounts, photo galleries, and discussion groups about car models. And it has no known association with MySpace.
Considering how closely people identify with their cars, allowing them to connect with 'automotive friends' sounds like a winner. Especially for the site's publisher, who can lead advertisers to a very targeted and enthusiastic audience. PetSpace, BabySpace, HomeSpace, what are you waiting for? (And it doesn't hurt that iVillage was just sold for hundreds of millions dollars, either...)
posted by Unknown @ Wednesday, March 15, 2006,
