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Jack-FM Not Yet Hijacking The Airwaves
Chris Anderson, the editor of Wired magazine, writes in his blog that Jack-FM, a fast-growing radio format, might be the wave of the future for commercial broadcast radio, but the jury's out. For sure, Anderson says, Jack is the wave of ... right now. Unlike most stations that play music, Jack-formatted outlets feature lengthy playlists, often of 100 songs or more. Some might refer to the music as "Adult Hits," and that's fair, but the point is that the playlists are large and diverse, usually specializing in music from the 1980s and 1990s that appeals to a generation accustomed to iPod-length playlists. Anderson also includes a link in his blog to the Wikipedia entry on Jack-FM, which is, as usual, up-to-the-minute accurate.
In an email on thelongtail.com, Anil Dash asks a good question:
I've been following the rise of Jack FM a lot lately... It's alleged to be the fastest growing new broadcast format in radio today (I think that honor might actually go to latin radio, but it's certainly one of the most popular), based on the idea of pulling the songs played from a much longer playlist and having no DJs. Thought this might be interesting as an attempt by the notoriously conservative radio industry trying to adopt long tail-influenced techniques.
To read the blog entry, click here.
posted by Unknown @ Tuesday, November 15, 2005,
