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Men are Media Hogs
Media consumption habits of men and women differ, particularly on the Internet. A report from Forrester Research called "Men are from CNET, Women are from iVillage" identifies the divergence in men and women's behavior online, as well as with other forms of media.
In a typical week, men spend 10.2 hours on a PC, 6.7 of which are spent on the Internet. Women spend a total of 8.5 hours using a computer, 5.3 of those are online. Media consumption across all categories, except reading magazines, is higher among men by an average of seven hours per week.
On the Web, men tend to surf for news, magazines, finance, job and career information. They also visit discussion boards and comparison shop. Online activities for women skew more toward utility; they get movie information, play games, share photos, and use online phone directories.
For the full Forrester Research report, click here: http://www.forrester.com/Research/Document/Excerpt/0,7211,36985,00.html
posted by Unknown @ Thursday, September 22, 2005,
