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Google and Yahoo! Grilled By Advertisers For More Transparency
(from DMnews.com)
Search advertisers grilled Google and Yahoo executives on the lack of transparency and the complexity of their paid ad programs at this week's Search Engine Strategies 2005 conference.
"Google won't tell us demographic and geographic information. Is it possible that you guys could be more open about the information you provide to advertisers, like other media companies?" one audience member asked during a search engine advertising forum.
Click heading for the full article
posted by Unknown @ Thursday, August 11, 2005,
1 Comments:
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